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"SAN FRANCISCO, CA - The family owned Dr. Bronner's Magic Soaps filed a lawsuit in California Superior Court today against numerous personal care brands to force them to stop making misleading organic labeling claims. Dr. Bronner's and the Organic Consumers Association (OCA) had warned offending brands that they faced litigation unless they committed to either drop their organic claims or reformulate away from main ingredients made from conventional agricultural and/or petrochemical material without any certified organic material. OCA has played the leading role in exposing and educating consumers about deceptive organic branding.
David Bronner, President of Dr. Bronner's Magic Soaps says, "We have been deeply disappointed and frustrated by companies in the 'natural' personal care space who have been screwing over organic consumers, engaging in misleading organic branding and label call-outs, on products that were not natural in the first place, let alone organic." Dr. Bronner's has determined, based on extensive surveys, that organic consumers expect that cleansing ingredients in branded and labeled soaps, shampoos and body washes that are labeled Organic", "Organics" or "Made with Organic" will be from organic as distinct from conventional agricultural material, produced without synthetic fertilizers, herbicides or pesticides, and free of petrochemical compounds."
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Wednesday, April 30, 2008
Online Bridal Boutique to Hold Eco-Friendly Wedding Contest
"Virginia Beach, VA (PRWEB) April 30, 2008 -- Beautiful-Bridal.com has issued a green challenge to all brides-to-be. The online bridal boutique has launched a contest in honor of Earth Day asking brides to submit original and unique eco-friendly wedding ideas. The winner will receive a free bridal tiara valued at $55.
Kathleen Terrana, owner of Beautiful Bridal, says the contest (called "Brides Make Smart Choices") is intended to make us more mindful of our consuming habits. She says weddings can be extremely wasteful if they aren't planned with the environment in mind."
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Kathleen Terrana, owner of Beautiful Bridal, says the contest (called "Brides Make Smart Choices") is intended to make us more mindful of our consuming habits. She says weddings can be extremely wasteful if they aren't planned with the environment in mind."
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Italian Volcano® Blood Orange Juice Named Outstanding Cold Beverage Finalist
"Dream Foods International, LLC (www.dreamfoods.com), a specialized importer of Sicilian not-from-concentrate citrus varietal juices, proudly announces the selection of Italian Volcano® Blood Orange Juice as a 2008 sofi™ Silver Outstanding Cold Beverage Finalist. This honor celebrates the company's new line of Italian Volcano® refrigerated organic blood orange juice, which will be on display at the Global Food & Style Expo (Fancy Food Show), from April 27-29, in Chicago, Illinois.
Santa Monica, CA (PRWEB) April 30, 2008 -- Dream Foods International, LLC (www.dreamfoods.com), a specialized importer of Sicilian not-from-concentrate citrus varietal juices, proudly announces the selection of Italian Volcano® Blood Orange Juice as a 2008 sofi™ Silver Outstanding Cold Beverage Finalist. This honor celebrates the company's new line of Italian Volcano® refrigerated organic blood orange juice, which will be on display at the Global Food & Style Expo (Fancy Food Show), from April 27-29, in Chicago, Illinois. Convention attendees may sample this 100% USDA organic juice at Booth 3469 in the co-located All Things Organic tradeshow. The juice is available in 750ml glass bottles and has a suggested retail of $5.99. Consumers may purchase this product in supermarket produce departments and at select natural food specialty stores."
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Santa Monica, CA (PRWEB) April 30, 2008 -- Dream Foods International, LLC (www.dreamfoods.com), a specialized importer of Sicilian not-from-concentrate citrus varietal juices, proudly announces the selection of Italian Volcano® Blood Orange Juice as a 2008 sofi™ Silver Outstanding Cold Beverage Finalist. This honor celebrates the company's new line of Italian Volcano® refrigerated organic blood orange juice, which will be on display at the Global Food & Style Expo (Fancy Food Show), from April 27-29, in Chicago, Illinois. Convention attendees may sample this 100% USDA organic juice at Booth 3469 in the co-located All Things Organic tradeshow. The juice is available in 750ml glass bottles and has a suggested retail of $5.99. Consumers may purchase this product in supermarket produce departments and at select natural food specialty stores."
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Mom Made Launches Mom Made Meals and Munchies
"Heather Stouffer's organically produced baby food has been a hit -- available for only two years and already featured on "The Oprah Winfrey Show" and sold at Whole Foods Markets.
Stouffer, based in Alexandria in Northern Virginia, is expanding the Mom Made LLC line, adding Mom Made Meals and Mom Made Munchies to the company's original product of organic baby food, Mom Made Scoops.
"This allows the consumer to grow with the brand," said Stouffer, who was planning to unveil the products at the All Things Organic trade show in Chicago this week."
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Stouffer, based in Alexandria in Northern Virginia, is expanding the Mom Made LLC line, adding Mom Made Meals and Mom Made Munchies to the company's original product of organic baby food, Mom Made Scoops.
"This allows the consumer to grow with the brand," said Stouffer, who was planning to unveil the products at the All Things Organic trade show in Chicago this week."
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Tuesday, April 29, 2008
Whole Foods CEO Will Not Be Penalized Over Web Postings
"AUSTIN, Texas (AP) - Whole Foods Markets says federal securities regulators recommend no action against the Austin-based supermarket chain over its chief executive's anonymous postings on financial-news Web sites.
That's the word from the organic and natural foods retailer in a Friday filing with the Securities and Exchange Commission.
Last July, Whole Foods disclosed that the SEC and company directors were investigating postings by CEO John Mackey. From 1999 to 2006, Mackey anonymously touted Whole Foods stock and suggested that rival Wild Oats Markets might fall into bankruptcy."
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That's the word from the organic and natural foods retailer in a Friday filing with the Securities and Exchange Commission.
Last July, Whole Foods disclosed that the SEC and company directors were investigating postings by CEO John Mackey. From 1999 to 2006, Mackey anonymously touted Whole Foods stock and suggested that rival Wild Oats Markets might fall into bankruptcy."
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LIV Sports Drink Goes Organic
"PRINCETON, N.J., April 29 /PRNewswire/ -- LIV Organic(TM), the innovative 18-month old sports drink brand, announced today that its brand and ingredients are now organic, moving up from its previous "all natural" status. All current LIV customers will carry LIV Organic(TM).
Nancy Dince, Founder and President of Ritorna Natural, maker of LIV Organic, commented, "While the LIV brand is still relatively new, consumers quickly discovered that we offer the best of the traditional sports drinks, electrolytes and carbohydrates, but none of their unhealthy ingredients. Our move to organic takes LIV to a critical next step, moving from a strong position to an even better one as the only organic ready to drink sports drink in America. Americans are increasingly striving for a healthy lifestyle and the market indicates that organic foods are an integral factor. We, together with our retailers and consumers, look forward to great possibilities."
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Nancy Dince, Founder and President of Ritorna Natural, maker of LIV Organic, commented, "While the LIV brand is still relatively new, consumers quickly discovered that we offer the best of the traditional sports drinks, electrolytes and carbohydrates, but none of their unhealthy ingredients. Our move to organic takes LIV to a critical next step, moving from a strong position to an even better one as the only organic ready to drink sports drink in America. Americans are increasingly striving for a healthy lifestyle and the market indicates that organic foods are an integral factor. We, together with our retailers and consumers, look forward to great possibilities."
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Safeway Set to Expand Organic Line
"The O Organics and Eating Right line of food items sold by Safeway Inc. will be expanded into food service and international market distribution channels.
Officials of Safeway (NYSE: SWY), the Pleasanton-based supermarket giant, announced they have formed an organization called the Better Living Brands Alliance that will market the two lines "across all retail channels in the U.S. starting this year."
Lucerne Foods Inc., a Safeway subsidiary that markets items to external customers, manages the licensing of O Organics and Eating Right and will participate in the alliance. That group will also include EMAK Worldwide Inc. to provide communications to consumers and Crossmark Inc. for communications with retailers."
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Officials of Safeway (NYSE: SWY), the Pleasanton-based supermarket giant, announced they have formed an organization called the Better Living Brands Alliance that will market the two lines "across all retail channels in the U.S. starting this year."
Lucerne Foods Inc., a Safeway subsidiary that markets items to external customers, manages the licensing of O Organics and Eating Right and will participate in the alliance. That group will also include EMAK Worldwide Inc. to provide communications to consumers and Crossmark Inc. for communications with retailers."
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