Stony, Yogurt on a Mission Launches in UK

"Stonyfield Farm, the U.S. brand that made its name with quality products and a unique social-environmental mission, has created a new European organic yogurt brand in its own image -- albeit funkier and more politically charged.

Stony, Yogurt on a Mission™, a brand with a healthy dose of humour and a little gang of cartoon activists called "Stonies' each with their own "mission of the day" includes organic yogurts, low-fat yogurt desserts and children's fromage frais products. It is the UK's first healthy planet brand, according to the company founder.

.."We surely will appeal to people's appetite for organic, delicious products, but we also want to engage their hearts and minds," says Hirshberg. "The health of our planet is too important to leave to scientists and politicians. We want our consumers, their families and friends, to learn more about healthy food and how they can help create a healthy planet, for all of us. Stony's message is one of hope - we can make this planet a better place."

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Everyone probably already knows how much I love Stonyfield. I'm glad people in the UK now have the chance to experience such great organic yogurt.