Saturday, August 18, 2007

Raking in the Cash

"A failed barrister, who pioneered organic vegetable boxes in this country, could reap a multi-million pound harvest in a deal that will value his company at around £50m.

Keith Abel, who dubs himself an "antipreneur", will become the latest in a growing line of businessmen to cash in on the organic revolution.

He founded Abel & Cole, one of Britain's largest organic food box delivery companies, in 1988. Since then, it has taken off, and now delivers weekly boxes of fruit, vegetables and meat - sourced directly from farmers - to 48,000 households in the South East. A family box - including Battavia lettuce and Guyot pears - will set you back £22."


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