Will Newcomers Spoil Organic in Germany?

"Some traditional organic companies in Germany are worried that their reputation could easily be spoiled by inexperienced newcomers on the rapidly growing market.

Organic is nothing unusual for German consumers. Organic products have been on their supermarket shelves for years and this wider availability has had a positive impact on sales.

The sector's growth has been largely driven by supermarket sales, which make up almost half of the total number of organic retail sales in Germany. In 2006 the trade in organic food products in both specialized organic stores and regular supermarkets topped 4.6 billion euros ($6.5 billion)."

Read the article