Yeo Valley Organic Makeover in 2008

"Yeo Valley Organic, the country's most buoyant organic food brand, is going to start the New Year with a major relaunch, setting a new, better-tasting, healthier standard for its yogurts, using 60% more fruit.

At the same time, the brand leader’s packaging is having a complete makeover, with a simpler, cleaner, more modern look. And once the new products reach shop shelves in 2008 they’ll be supported by a £3m press, poster and television advertising campaign breaking in February."

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