Kettle Foods Joins Forces with NWF While Launching New Flavor

"SALEM, Ore. – December 17, 2007 – Kettle Foods, a company that welcomes friends of the feathery sort into its own "backyard," is joining forces with National Wildlife Federation (NWF) to launch its newest flavor – Backyard Barbeque. Beginning this January, Kettle Foods is donating $1 to NWF for every backyard certified by August 31, 2008 through www.nwf.org/kettlefoods. Consumers who earn Certified Wildlife Habitat™ recognition will also receive a coupon for a free bag of Kettle™ brand Potato Chips.

The partnership will be promoted on every bag of Backyard Barbeque, where Kettle Foods is encouraging snackers to create their own backyard habitat for local flora and fauna by following NWF's step by step guide on how to "garden for wildlife" at www.nwf.org/backyard. Kettle Foods' commitment to habitat restoration starts with its own two "backyards." It's restored a 2-acre wetland adjacent to its Oregon headquarters and is revitalizing a 5-acre prairie at its new LEED® Gold certified factory in Wisconsin."