Whole Foods to Start Magazine

"Whole Foods Market Inc. is starting its own magazine.

The Austin-based organic and natural foods grocer said Monday that it will launch Whole Foods Market Magazine in more than 60 Midwestern stores in January. It is working with Active Interest Media on the project.

The magazine will cover health, wellness, food, environmental issues and trends. It will have a wine column and stories on beauty and self-care products. It will also feature food recipes. The magazine will be published bimonthly on 100 percent recycled paper. The first printing will be 200,000 copies."

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