Your Natural Toothpaste

"NEW YORK - Just as consumers are eating more organic foods, they’re looking for personal-care products made with natural ingredients too, and the health and beauty industry is going greener. So it’s only natural that interest in natural toothpaste is also growing.

For shoppers like Ducky Nguyen, 35, the ideal toothpaste not only cleans and freshens but also protects against cavities and gum disease as it whitens teeth. While browsing a Whole Foods Market in New York City, she said she had used Tom’s of Maine, a toothpaste marketed as natural, for eight years — once she got used to the flavors."

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