Friday, April 6, 2007

Dr. Bronner's Reaches Organic Goal

Sometimes, the idea of going organic can be overwhelming especially if you consider the expense of organic food and then, uhm, organic everything else. Food is my first priority so I always make sure I buy all organic food. Next, I think it's important to think about skincare. If you look at a bottle of body wash, you will notice half of the ingredients are just way too.. scientific sounding. Thankfully, brands like Dr. Bronner's exist. The company's mission is to create soaps that are "simple, natural and 100% environment-friendly." The famed soap company is also proud to announce the progress of their organic conversion:

"Dr. Bronner’s Magic Soaps announced that the company has reached a milestone in its goal to use 95 percent raw materials that are both organic and fair trade certified. In February the company received shipment of its first order of 80 metric tons of organic olive oil from the Holy Land, where olive trees have flourished without pesticides since biblical times. Dr. Bronner's set its 95 percent organic and fair trade goal in 2005, with a plan to meet it by mid-2007. The olive oil will be included in Dr. Bronner's Magic Soaps by this summer."

Read the article.