Wednesday, April 30, 2008

Dr. Bronner's Suing "Organic" Brands

"SAN FRANCISCO, CA - The family owned Dr. Bronner's Magic Soaps filed a lawsuit in California Superior Court today against numerous personal care brands to force them to stop making misleading organic labeling claims. Dr. Bronner's and the Organic Consumers Association (OCA) had warned offending brands that they faced litigation unless they committed to either drop their organic claims or reformulate away from main ingredients made from conventional agricultural and/or petrochemical material without any certified organic material. OCA has played the leading role in exposing and educating consumers about deceptive organic branding.

David Bronner, President of Dr. Bronner's Magic Soaps says, "We have been deeply disappointed and frustrated by companies in the 'natural' personal care space who have been screwing over organic consumers, engaging in misleading organic branding and label call-outs, on products that were not natural in the first place, let alone organic." Dr. Bronner's has determined, based on extensive surveys, that organic consumers expect that cleansing ingredients in branded and labeled soaps, shampoos and body washes that are labeled Organic", "Organics" or "Made with Organic" will be from organic as distinct from conventional agricultural material, produced without synthetic fertilizers, herbicides or pesticides, and free of petrochemical compounds."

Read the article

Online Bridal Boutique to Hold Eco-Friendly Wedding Contest

"Virginia Beach, VA (PRWEB) April 30, 2008 -- has issued a green challenge to all brides-to-be. The online bridal boutique has launched a contest in honor of Earth Day asking brides to submit original and unique eco-friendly wedding ideas. The winner will receive a free bridal tiara valued at $55.

Kathleen Terrana, owner of Beautiful Bridal, says the contest (called "Brides Make Smart Choices") is intended to make us more mindful of our consuming habits. She says weddings can be extremely wasteful if they aren't planned with the environment in mind."

Read the article

Italian Volcano® Blood Orange Juice Named Outstanding Cold Beverage Finalist

"Dream Foods International, LLC (, a specialized importer of Sicilian not-from-concentrate citrus varietal juices, proudly announces the selection of Italian Volcano® Blood Orange Juice as a 2008 sofi™ Silver Outstanding Cold Beverage Finalist. This honor celebrates the company's new line of Italian Volcano® refrigerated organic blood orange juice, which will be on display at the Global Food & Style Expo (Fancy Food Show), from April 27-29, in Chicago, Illinois.

Santa Monica, CA (PRWEB) April 30, 2008 -- Dream Foods International, LLC (, a specialized importer of Sicilian not-from-concentrate citrus varietal juices, proudly announces the selection of Italian Volcano® Blood Orange Juice as a 2008 sofi™ Silver Outstanding Cold Beverage Finalist. This honor celebrates the company's new line of Italian Volcano® refrigerated organic blood orange juice, which will be on display at the Global Food & Style Expo (Fancy Food Show), from April 27-29, in Chicago, Illinois. Convention attendees may sample this 100% USDA organic juice at Booth 3469 in the co-located All Things Organic tradeshow. The juice is available in 750ml glass bottles and has a suggested retail of $5.99. Consumers may purchase this product in supermarket produce departments and at select natural food specialty stores."

Read the article

Mom Made Launches Mom Made Meals and Munchies

"Heather Stouffer's organically produced baby food has been a hit -- available for only two years and already featured on "The Oprah Winfrey Show" and sold at Whole Foods Markets.

Stouffer, based in Alexandria in Northern Virginia, is expanding the Mom Made LLC line, adding Mom Made Meals and Mom Made Munchies to the company's original product of organic baby food, Mom Made Scoops.

"This allows the consumer to grow with the brand," said Stouffer, who was planning to unveil the products at the All Things Organic trade show in Chicago this week."

Read the article

Tuesday, April 29, 2008

Whole Foods CEO Will Not Be Penalized Over Web Postings

"AUSTIN, Texas (AP) - Whole Foods Markets says federal securities regulators recommend no action against the Austin-based supermarket chain over its chief executive's anonymous postings on financial-news Web sites.

That's the word from the organic and natural foods retailer in a Friday filing with the Securities and Exchange Commission.

Last July, Whole Foods disclosed that the SEC and company directors were investigating postings by CEO John Mackey. From 1999 to 2006, Mackey anonymously touted Whole Foods stock and suggested that rival Wild Oats Markets might fall into bankruptcy."

Read the article

LIV Sports Drink Goes Organic

"PRINCETON, N.J., April 29 /PRNewswire/ -- LIV Organic(TM), the innovative 18-month old sports drink brand, announced today that its brand and ingredients are now organic, moving up from its previous "all natural" status. All current LIV customers will carry LIV Organic(TM).

Nancy Dince, Founder and President of Ritorna Natural, maker of LIV Organic, commented, "While the LIV brand is still relatively new, consumers quickly discovered that we offer the best of the traditional sports drinks, electrolytes and carbohydrates, but none of their unhealthy ingredients. Our move to organic takes LIV to a critical next step, moving from a strong position to an even better one as the only organic ready to drink sports drink in America. Americans are increasingly striving for a healthy lifestyle and the market indicates that organic foods are an integral factor. We, together with our retailers and consumers, look forward to great possibilities."

Read the article

Safeway Set to Expand Organic Line

"The O Organics and Eating Right line of food items sold by Safeway Inc. will be expanded into food service and international market distribution channels.

Officials of Safeway (NYSE: SWY), the Pleasanton-based supermarket giant, announced they have formed an organization called the Better Living Brands Alliance that will market the two lines "across all retail channels in the U.S. starting this year."

Lucerne Foods Inc., a Safeway subsidiary that markets items to external customers, manages the licensing of O Organics and Eating Right and will participate in the alliance. That group will also include EMAK Worldwide Inc. to provide communications to consumers and Crossmark Inc. for communications with retailers."

Read the article

Vegan Food Delivery Service Vegin' Out to Expand

"LOS ANGELES--(BUSINESS WIRE)--Vegin’ Out, L.A.’s best healthy, vegan weekly meal delivery service, announced today it has expanded its delivery area to all of Southern California, including the communities of San Luis Obispo, Bakersfield, Santa Barbara, Ventura, Simi Valley, Palm Springs, Riverside, San Bernardino, Orange County and San Diego.

Vegin’ Out offers a new menu each week based on fresh vegetables, whole grains, leafy greens, and plant-based sources of protein. Each dish is free of meat, dairy, cholesterol and trans-fats. A single order consists of three different entrees, four side dishes, soup, and homemade cookies for dessert; enough to serve nine to ten meals.

Through an agreement with DHL, Vegin’ Out is now able to ship freshly prepared meals using insulated shipping cartons at a flat $15 fee throughout Southern California."

Read the article

Ten Organic Wines to Look For

"The organic food method has been around for decades now, and the wine industry is starting to get on board.

Here's a list you can use as a starting point for organic and biodynamic wine, as well as a rundown of what the terms on the wine labels really mean.

So, grab a healthy meal from an organic-oriented store like Whole Foods (WFMI - Cramer's Take - Stockpickr), then take your Riedel tumbler from Williams Sonoma (WSM - Cramer's Take - Stockpickr) and do a toast to your health (and to that of the Earth)!"

Read the article

Monday, April 28, 2008

My Organic Market Opens Mighty Healthy Pet

"COLLEGE PARK, Md., April 28 /PRNewswire/ -- MOM's -- My Organic Market, the Washington/Baltimore metro area's homegrown organic grocery chain, has expanded the MOM's family to include a new pet food store named Mighty Healthy Pet, in College Park, MD.

Mighty Healthy Pet, which opened Saturday, offers a variety of holistic and organic foods and treats for dogs, cats, and small animals. In addition to a large variety of raw frozen dog and cat diets, wellness products including supplements and natural grooming aids are also offered. Unique toys and accessories, such as hemp toys and organic cotton beds, round out the eco-friendly assortment.

"We're really excited about this new store concept. MOM's has always provided customers with a selection of natural and safe pet products, but with the recent increase in both customer demand and new products introduction to the pet marketplace, we realized that we needed a separate store in order to keep our customers happy -- humans and animals alike,"said Lisa de Lima, Vice President, Grocery, for MOM's."

Read the article

Hansen's Natural Introduces Organic Junior Water

"CORONA, CA--(Marketwire - April 28, 2008) - For parents looking to add more water to their toddlers' and preschoolers' diet, Hansen's Natural, a leading marketer of natural and alternative beverages, launched the new Organic Junior Water beverage. Flavored with just a splash of juice, Hansen's Organic Junior Water keeps kids happy with taste and parents happy with ingredients. Featuring beloved children's icon Clifford the Big Red Dog*, the new product line is USDA Certified Organic and packaged in a 4.23 fl.oz aseptic box that fits perfectly into little hands.

Hansen's Organic Junior Water offers young children 100 percent of their daily vitamin C requirement and contains no preservatives and no artificial colors. Each serving has less calories and sugar than other children's beverages and is available in three popular children's flavors: berry, fruit punch and tropical."

Read the article

Vitasoy Appoints New CEO

"AYER, Mass., April 28 /PRNewswire/ -- In a major move celebrating the launch of its 30th anniversary year, Vitasoy USA, one of America's leading soyfoods innovators, promoted General Manager Walter M. Riglian to Chief Executive Officer. The announcement was made by Larry Eisentrager, Group CEO, Vitasoy International Holdings Limited.

Riglian, a 34-year veteran of the U.S. food industry, previously served as Vitasoy's General Manager (2006-2008) and Vice-President of Sales (2005-2006). Before coming to Vitasoy, he held posts with Procter & Gamble, Frito-Lay (PepsiCo), Kraft General Foods and Stonyfield Farm, the world's leading organic yogurt company.

"Walt has set the stage for Vitasoy USA to further develop and expand the business profitably," explained Eisentrager. "He has led the drive to expand distribution and penetration of new products, and to redefine sales and marketing strategies for new and existing business channels and categories, both key actions for the company."

Read the article

I love Vitasoy! It's the only soymilk I can say I love.

Tesco Study Says Organic Products Still Generate Greenhouse Gases

"A study looking at the carbon-footprint of a range of key consumer staples sold through Tesco has reported that the two organic products studied generated no more and in some cases less greenhouse gases than the same amount grown non-organically.

Peter Melchett, Soil Association Policy Director said:
“We congratulate Tesco for making an important start in helping people to reduce the impact of their food on the climate - something the Government has so far failed to do. By encouraging people to choose to put the most climate-friendly food in their shopping baskets, the everyday necessity of eating could be transformed into one of the most effective environmental acts everyone can take.

“We also welcome the fact that Tesco have been clear that their researchers were not able to include what we believe is one of the main advantages of organic compared to non-organic farming. Overall, organic farming has a reduced carbon footprint as it stores carbon in the soil, as well as using less fossil fuel energy. Given this omission, the Tesco findings for the carbon footprint for organic potatoes and tomatoes are particularly positive.”

Read the article

Katherine Anne Confections to Introduce Eco-Friendly Truffles

"Katherine Anne Confections, a specialty handmade confections provider committed to going green, will soon be available at Whole Foods Market locations across Illinois. Whole Foods Market, the world’s leading natural and organic retailer, is introducing Katherine Anne Confections in all its Illinois stores during the month of May.

“Katherine Anne Confections and Whole Foods Market are a perfect match” says Katherine Duncan, owner of Katherine-Anne Confections. “Both companies believe in being green, using sustainable resources and are wholeheartedly in support of fairly traded products.”

Some of the ways Katherine-Anne Confections has reduced its carbon footprint are:
Using handmade packaging that is created by a fair-trade workshop of artisans in the Philippines.
The boxes are constructed from tree-free paper that is created from a renewable long grass that grows yearly.
The boxes (excluding the peek-a-boo window) are 100% biodegradable and recyclable.
Brochure and day-to-day use paper are at least 30% post-consumer recycled paper. In addition, the paper for the brochures is FSC certified and chlorine free."

Read the article

Sunday, April 27, 2008

Register Your Crop Sit

"Growers of organic and sensitive crops are encouraged to post their crop locations on a web page hosted by the Kansas Department of Agriculture's pesticide and fertilizer program, so pesticide applicators will know where to use extra caution to prevent drift.

"Each year, the number of acres devoted to sensitive and organic crops in Kansas grows," said Gary Meyer, manager of the pesticide and fertilizer program. "With that expansion comes increased concern that sensitive and organic crops will be impacted by pesticide drift."

The most common herbicide-sensitive crops in Kansas are cotton, grapes, tomatoes, and fruit and nut trees. Exposure to minute concentrations of some of the more commonly used hormone-type herbicides can result in crop damage or failure. Organic growers could lose their USDA certified organic status if any type of pesticide, including insecticides and fungicides, are detected in their crops."

Read the article

Santa Cruz Nutritionals: The Gummy Vitamin Giant

"You may not have heard of Santa Cruz Nutritionals but if you buy gummy multivitamins, you very likely are a customer.

The privately held company with 150 employees produces 70-75 percent of gummy multivitamins on the market, according to chief executive officer Michael Westhusing.

So why isn't the brand more familiar?

It's the new name for Harmony Foods, which started in 1968 with a cereal called Harmony Grits, then moved into trail mixes and candy.

Second, it's a contract manufacturer, producing and packaging products for name-brand customers with strict confidentiality agreements.

Westhusing, 52, joined the company a little over a year ago, brought in by Swander Pace Capital, a private equity firm in San Francisco invested in more than a dozen food product businesses. He brought experience from Famous Amos cookies and La Victoria Salsa.

"We've changed 100 percent," he said of Santa Cruz Nutritionals."

Read the article

Saturday, April 26, 2008

Save the Honeybees with Organic Farming

"The decline of the honeybee attracted worldwide attention in 2007. Investigations carried out by the Institute of Science in Society implicated a synergistic interaction between the recent widespread use of new pesticides (including Bt toxin from GM crops) and fungal infections [1, 2] (Parasitic Fungus and Honeybee Decline , Parasitic Fungi and Pesticides Act Synergistically to Kill Honeybees?, SiS 35). Sub-lethal levels of neonicotinoid pesticides act synergistically with parasitic fungi in killing insects pests. Fungal spores, widely used as biocontrol agents are applied in sprays and baits, and when delivered in suspension with sub-lethal levels of pesticides are much more effective in killing insects. Equally, Bt biopesticides enhance the killing power of parasitic fungi synergistically. That information was transmitted through a written question to the European Parliament [3].

Last year’s decline was serious enough and described as “beepocalypse now” by a news report [4]. According to the US Department of Agriculture one mouthful in three of the foods we eat directly or indirectly depend on pollination by honeybees [5]. Most fruit and many vegetables would disappear from our diet along with an immediate shortage of meat due to the loss of forage. This winters’ bee loss was 34 percent, up from the 25 percent the previous year [6]."

Read the article

The Best Lady Bug House for Organic Gardening

"/24-7PressRelease/ - NAPA, CA, April 26, 2008 - John Pavon, sole proprietor of John's Arts & Crafts, today announced the availability of "The Best Lady Bug House" product for the natural organic do-it-yourself gardener or farmer. Naturalist, artist and designer, Pavon has introduced the new product to the public through his unique arts and crafts online art gallery through Yessy.

The Best Lady Bug House measures 5 inches wide, 7 inches tall and 3 inches deep. Painted white and constructed out of wood, the product is weather resistant and features a piano hinge roof for easy spring cleaning and for easy access to check out your favorite herd of lady bugs. Its unique design takes in consideration of their basic needs: location, food, shelter, protection, and a nourishing environment.

The Best Lady Bug House product was researched and designed for the Convergent lady beetle. Its scientific name is Hippodamia convergens which is native to California. Each house comes with information and basic instructions on how to slowly introduce your new herd of adorable bright red/orange lady bugs to your garden and their new home. Lady bugs have been known for their feeding frenzy, eating the insects that feed on your roses or garden."

Read the article

Friday, April 25, 2008

Jake Gyllenhaal to Open Organic Restaurant

"Jake Gyllenhaal is opening up his own restaurant. He promised himself years ago that if his acting career took off by the time he was thirty, he'd do it. He's only 27, but what's wrong with getting a little head start? Jake's hobby has always been cooking, so this is perfect.

The restaurant will offer all organic food, and Chris Fischer is on board to be his head chef."

Read the article

How Green are Green Businesses?

"RISMEDIA, April 28, 2008-(MCT)-Global warming may be bad for the environment, but it has been great for one industry: eco-marketing.

With April being the month we observe Earth Day, it seems every industry is eager to tout its green credentials. There are environmentally friendly spas, green printing presses, green liquor companies, and green alternatives to inflating the tires of your gas-guzzling SUV.

There are at least two good reasons for the green push: the environment, of course, and greenbacks.

According to the LOHAS Journal, which measures the green marketplace, 19% of U.S. consumers buy goods with an eye on their sustainability and environmental impact. Green products generate about $227 billion in sales, and that could reach $1 trillion annually within 12 years, the journal estimates.

“Every major player in every industry is trying to figure out an environmental strategy,” said Marci Zaroff, the founder of Under The Canopy, a Boca Raton, Fla.-based manufacturer of certified organic clothing available at more than 300 outlets, including Target and Macy’s. “It’s not about keeping up; it’s about not being left behind.”

For Shorne “Q” Fortune, going green is about getting ahead of the competition. Last year, Fortune and his wife, Grerimar, changed the name of their Miami scooter company from VIP Vespa to Grow Verde to reflect their new take on business."

Read the article

WSU Researchers Say Organic is More Nutritious

"Organically grown foods generally hold more nutrition value than conventionally grown foods, according to a study co-authored by three WSU researchers.

According to the study, organic plant-based foods contain higher levels of eight of 11 nutrients studied, including significantly greater concentrations of the health-promoting polyphenols and antioxidants.

The study, co-authored by professor Neal Davies of the WSU College of Pharmacy, horticulture professor Preston Andrews and Jaime Yanez, Davies’ graduate student, is the first in-depth review of the published scientific literature on the nutritional benefits of organic food completed since 2003, Andrews said.

“Where there were overall combined results, there was a bigger difference more frequently in favor of organic foods,” Andrews said.

The study concluded that organically grown plant-based foods are on average 25 percent more nutrient dense, thus delivering more essential nutrients per serving or calorie consumed."

Read the article

Japanese Tea Brand Iyemon Cha to be Introduced in San Francisco

"SAN FRANCISCO - (Business Wire) Iyemon Cha, a refreshing new premium bottled Japanese green tea from Suntory to be distributed by Calistoga Beverage Company, a subsidiary of Nestlé Waters North America, makes its U.S. debut this May in San Francisco, the first stop on a planned national rollout. Free of preservatives and sweeteners, this pure, all-natural organic green tea is steeped in rich tea-making tradition. Iyemon Cha (pronounced ee-yeh-mon cha) is available in two varieties: Original Green Tea and Roasted Green Tea.

The world’s finest green tea or “cha” (Japanese for tea) comes from Kyoto, the ancient capital of Japan and the original source of Japanese green tea. It is here that Iyemon Cha is made at the esteemed tea company, Fukujuen, founded more than two centuries ago in 1790 and today one of Japan’s top three sellers of leaf tea. Iyemon Cha is the only bottled green tea from this historic purveyor of fine teas, now available in America for the first time.

Iyemon Cha is exquisitely smooth and refreshing with a refined flavor that contains not a hint of bitterness. The tea is masterfully blended by Fukujuen’s internationally revered master green tea blender, Ryozo Taniguchi, who hand selects only the finest 100% USDA approved organic tea leaves for blending."

Read the article

Dutch Organic Farming to See Increase

"In 2007, Dutch consumers spent 13.3 percent more on organic produce than the year before. To satisfy the increasing demand, the number of certified organic farms and market gardening companies is continuing to grow, with 2.5 percent of Dutch agricultural land given over to organic farming at present. Simone van den Ham, author of Desire and Reality, has researched the issue.

Organic shopping"In 2007, 2.5 percent of Dutch farming land was organic. That's not much when you consider that the, albeit optimistic, target is 10 percent by 2010. That 10 percent should give us a reasonably buoyant sector." The Netherlands started to use artificial fertilizers around 1900 in order to increase production, rather early compared to neighbouring countries. This followed a crisis in the agrarian sector. Pesticides were introduced after the Second World War. People were determined never again to go hungry and were intent on bumping up production still further."

Read the article

Thursday, April 24, 2008

Amy's Dishes Up New Soups and Samosa Wrap

I just received a newsletter from my favorite brand Amy's. (I always look forward to these!) Here's an excerpt:

"Coming this summer you will find 3 new soups from Amy’s on the shelves of your local store (Summer Corn & Vegetable Soup, Curried Lentil and Southwestern Black Bean Chili). We’ve also made a Light in Sodium version of your favorite Pasta Sauce, Tomato Basil.

If you loved the Chicago Burger and haven’t been able to find it, have no fear, we’ve simply renamed it. The Cheddar Veggie Burger is the same great burger with a new name.

We’ve also made it easier and tastier to find the Samosa Wrap. The Samosa Wrap has been reformulated and is now available in a single serve wrapper and located next to our burritos and Spinach Tofu Wrap. We think you’ll love the new recipe!"

I'm always really happy whenever they come up with something new. I always make sure I try it. I'm loving their vegan vegetable pot pies lately and the tofu scramble.

In other Amy's news, the brand will be featured on several different television shows over the next couple of weeks:

"We recently mentioned that Amy’s will be featured in some upcoming television shows. Since a couple of those shows will be airing shortly, we wanted to let you know so that you could tune-in.

Next week, "Big Ideas for a Small Planet" will be airing on the Sundance Channel Tuesday April 29, 2008 at 9pm (Eastern & Pacific).

Two shows on the Food Network will also showcase Amy's. "Unwrapped" will air their episode entitled, "Can it" on June 2 at 9pm (E/P) where they show everything about Amy's chili. Then, on June 16 at 9pm (E/P), "Unwrapped-Cozy Cuisine" will highlight our ultimate comfort food, Macaroni & Cheese. Premiering in May, The Discovery Channel will feature our Kids Meals on their new show, “Make it”.

AND, if you happen to live in the San Francisco Bay area, the local CBS station has a great show, "Eye on the Bay". We'll have the airdate soon!"

GMO + Organic Farming = Best for the World?

"HONG KONG (Reuters) - Genetic engineering, combined with organic farming, may be the best way to grow food for a rising population as the world confronts climate change and environmental degradation, a U.S. rice scientist said.

Pamela Ronald, professor at the University of California at Davis, told Reuters on Thursday that the world needed to use every technology available to secure food supplies for the 9.2 billion people expected by 2050, up from 6.7 billion at present.

While genetic engineering can offer new varieties, such as pest-resistant corn, organic farming can help to achieve higher yields without damaging the environment, as it does not use synthetic pesticides or fertilizers, Ronald said via telephone."

Read the article

Organic Summit 2008

"24-Apr-2008 - Nanotechnology for food and food security are among the key issues affecting the natural food industry, according to the line-up of topics at this year's Organic Summit.

Set to take place June 25-27 in Boulder, Colorado, the conference is designed as a leader-level working forum for all stakeholders in the organic industry.

The organic industry is taking flight at a rapid rate, but certified organic products in the US stilly only represent 3.5 percent of the country's entire food economy.

According to the summit organizers, the organic community is impeded by the negative effects of agro-industrial globalization on food supply, the lag in passing the Farm Bill, as well as various issues surrounding organic standards."

Read the article

Wednesday, April 23, 2008

Develop Your Own Organic Food Business with Clear Lake Specialty

"CLEAR LAKE, Iowa, April 22 /PRNewswire/ -- Clear Lake Specialty Products, a manufacturer with an AIB Superior rated facility in Clear Lake, IA, is looking for businesses nationwide to partner with who want to develop private label food products to sell. Businesses in search of baked goods to sell under their own name should consider Clear Lake's private label products -- -- which include Chee-Zee Bread, Cinna-Bread, baked cookies, pail cookie dough, and pre-portioned cookie dough.

Clear Lake Specialty Products are manufactured according to Good Manufacturing Practices (GMP) and HACCP. Their products can be seen across a variety of industries and Clear Lake is a company that continually experiments with recipes to come up with new products. Their cookies, for example, include organic, vegan, all natural, and gluten free."

Read the article

Colorado: A Leader in Organic Production

"Colorado long has been a leader in organic food production, though it's no longer No. 1.

In 1989, the Colorado Department of Agriculture was the first state agency to begin a certification program for organic farmers. The state had its own certification program until 2002 when it became part of the national organic-certification program under the U.S. Department of Agriculture. A producer must submit an operating plan, and then a state ag department representative visits the producer to confirm that the operation complies with national standards.

As of August 2007, the state had certified that more than 150 operations in Colorado could produce crops, livestock and processed products and call them organic. The Colorado organic industry is growing at about 20 percent a year, according to the state ag department, which means it is keeping pace with national growth."

Read the article

Whole Foods Says "Be Good to Your Whole Mommy"

"AUSTIN, TX -- 04/23/08 -- As part of its "Be Good to Your Whole Body" campaign in its Whole Body departments, Whole Foods Market, the world's leading natural and organic foods supermarket, will focus on the components for creating a spa at home during the month of May. In-store lectures and podcasts will offer suggestions for designing a home spa toolkit with natural ingredients, minerals and vitamins for renewal and relaxation.

"A soak in the bathtub can help reduce stress and be a much needed mini-retreat," says Jody Villecco, quality standards coordinator for Whole Foods Market. "With a little planning and the right elements, creating a sanctuary right in your own home could be even more relaxing and invigorating than a trip to the spa -- and much less expensive."

For shoppers wanting to treat mom to all-natural goodies this Mother's Day, May 11, Whole Foods Market stores will carry an exclusive "Lavender Essentials Home Spa System" by EO Products (estimated SRP $19.99*) during the month of May. The kit includes massage oil, bath salt, shower gel, hydro exfoliating gloves and a soy massage candle."

Read the article

Tuesday, April 22, 2008

Mambo Sprouts Creative Chefs Contest

"We’re looking for creative and original recipes!

Submit an original recipe using one of the products from our sponsors and you could be rewarded with a year’s supply of products or other great prizes! Your recipes may be featured on where visitors to our site will help in judging the winning recipes. Good Luck!

Consumers may enter in more than one category. However, each entry must be a different recipe and must be original."

For more information, click here.

Can You Trust Organic Dry Cleaners?

"(CSRwire) NEW YORK, NY – April 22, 2008 –"Organic" and "green" claims by dry cleaners are showing up on every corner, but customers must beware of this misleading marketing tactic. The term "organic" refers to toxic volatile organic compounds found in dry cleaning solvents, and there is nothing environmentally friendly about them. Used in lieu of safe and effective modern cleaning technologies, these organic compounds are harsh, potentially toxic chemicals ranging from petroleum-based perchloroethylene and hydrocarbons to liquid silicone.

Unlike organic food, organic dry cleaning is neither healthy for the planet, nor healthy for people. In fact, numerous studies report quite the opposite to be true. The chemicals used pose such a threat to the environment that in many states they are being outlawed.

Thanks to new technology, clothes labeled "Dry Clean Only" can now be cleaned harmlessly with pressurized liquid carbon dioxide in a method called CO2-cleaning, and with water in a process called Wet-cleaning. These gentle cleaning processes work to get clothes clean, while holding their shape and protecting the integrity and color of the fabric from harsh detergents that also wreak havoc on the environment."

Read the article

Organic Food Bar Offering Discount to Natural News Readers

"(NaturalNews) I recently met with Dr. Jack Singh, founder and president of the Organic Food Bar company, for an interview. I've been a fan of the organic food bar products for many years, and I even reviewed their original food bar several years ago on this website. But I wanted to learn more about the company and the people behind the company, so I invited Dr. Singh for a chat.

You see, when I'm surveying products to potentially recommend to NaturalNews readers, I'm just as interested in the people behind the company as I am the ingredients in the product. I find that the ethics, personalities and passions of the founders are sometimes even more important than what's in the product itself. That's why I've been such a huge fan of companies like Ruth's Hemp Foods ( and Emerald Balance ( -- because the founders are extraordinary people! And extraordinary people make great products, full of good vibes and great nutrition."

Read the article

d'Avicenna Inc. Introduces First U.S. Certified Organic Skin Care Line

"TORONTO, April 22 /PRNewswire/ -- d'Avicenna Inc. launched today the first line of skin care products certified under North America's first standard for organic cosmetics. The eaurganic line - - includes 25 products certified organic and natural under the IOS Cosmetics Standard by Canadian firm Certech Registration Inc. -

The eaurganic line offers advanced moisturizers, cleansers, soaps, shower gels and body lotions that blend the most effective ingredients for the skin with enveloping aromatherapy for the soul. eaurganic products are tested by dermatologists and they do not contain any toxins, pesticides, chemical fertilizers, parabens, silicones, synthetic perfumes, colours or oils. Products are not tested on animals and all packaging is recyclable.

"In an environment where certification is voluntary and the words 'natural' and 'organic' can be uncertain, we wanted to go one step further in providing our customers with assurance of quality, origin and product integrity," says Shahin Kalantari, d'Avicenna founder and president. "When your products are certified, the claims you make are proven and supported by facts verified through a rigorous process. This certification offers our customers a strong guarantee they can trust."

Read the article

Monday, April 21, 2008

Washing State University to Offer First Online Organic Agriculture Certificate

"PULLMAN, Wash. – Washington State University, the first institution in the country to offer an academic major in organic agriculture, is now offering the nation’s first online certificate in organic agriculture.

“The U.S. organic food industry has grown at a rate of 20 to 30 percent each year for more than a decade and is really challenged to find employees who understand the unique approaches used in organic agriculture,” said Kim Kidwell, associate dean for academic programs in the College of Agricultural, Human, and Natural Resource Sciences. “Those who complete the certificate will hold the credential they need to succeed in one of the fastest-growing industries in the country.”

Kidwell noted that many of those working in agriculture in Washington and throughout the United States already hold a bachelor’s degree, but may wish to expand their skill set to include organic agriculture. “This certificate fills that need,” she said."

Read the article

200 More Organic Farms Added to Minnesota's Certified Organic Directory

"The Minnesota Department of Agriculture has published its 2008 Directory of Minnesota Organic Farms.

The directory lists more than 200 of Minnesota's certified organic producers, organized both by county and by the type of organic crops, livestock, fruits, or vegetables produced. Each farm gave permission to be listed. The intended audience for the directory includes organic food manufacturers, marketers, brokers, dairy and other livestock farms, grocery stores, restaurants and other food service operations.

MDA Organic and Diversification Specialist Meg Moynihan estimates there are about 560 certified organic farms in Minnesota, as well as more than 170 certified organic processors that turn organic raw materials into organic food and feed products."

Read the article

Bella's Cookies to be Featured on the Rachael Ray Show

"NewswireToday - /newswire/ - Milton, DE, United States, 04/21/2008 - Bella’s Cookies, a natural and organic cookie company from Delaware, and is being featured on the Rachael Ray Show this week. The company specializes in a variety of baked creations from their signature lines cookies to vegan cookies.

Bella’s Cookies is featured on an episode of the nationally syndicated The Rachael Ray Show, airing Monday, April 21st. The organic & vegan bakery was selected as provider of the show’s daily “Snack of the Day” segment, sending bags cookies to New York City for taping."

Read the article

Vegan cookies?! Where?!

Organic Food Grows 187% in India

"Organic food sector is in nascent stage and State-wise information on its growth is not available. However, Agricultural & Processed Food Products Export Development Authority (APEDA) have reported export growth rate of organic produce at 31%, 10% and 187%, valued at Rs. 95.33 crore, Rs. 104.87 crore and Rs. 301.24 crore during the years 2004-05, 2005-06 and 2006-07 respectively.

At present the Government has no proposal to formulate a new policy to encourage consumption and growth of organic produce. However, the Government has already taken up a National Project on Organic Farming from the year 2004-05 onwards for production, promotion and market development of Organic Farming in the country. The main components under the project are: training programmes and field demonstrations on organic farming; setting up of organic input units; capacity building through service providers and market development."

Read the article

U.S. Theme Parks Get into Biodegradable Organic Ware

"Dishes to ashes, cups to dust.

SeaWorld Orlando and other Busch Entertainment Corp. parks are converting their food-service containers and tableware supplies to versions made from materials that are both farm-raised organic — such as corn and bamboo — and biodegradable. That means everything from spoons to pizza boxes will come from the soil and quickly return to it after they have been used.

Virginia Busch, who leads the Busch Entertainment Corp. and Busch family conservation efforts, insists the change is largely a reflection of the company's long-standing commitment to conservation causes, which she says goes back several generations. But the great-great-granddaughter of the founder of Busch Entertainment's corporate parent, Anheuser-Busch Cos., acknowledges that these days there is a big marketing edge for the company that can establish itself as the greenest theme-park company in town."

Read the article

Sunday, April 20, 2008

Purple Bounty Now Available to Northern U.S. Farmers

"Agricultural Research Service (ARS) geneticist and breeder Thomas Devine and collaborators have released "Purple Bounty," the first winter-hardy, early-flowering vetch for the northern United States.

Until now, hairy vetch--a cover crop and weed-suppressing mulch favored particularly by organic farmers--had limited use north of Maryland because it copes poorly with northern winters. But Purple Bounty has survived winters as far north as upstate New York."

Read the article

Review of Hugo's Tacos

"L.A. has the oddest things in the weirdest places -- and Hugo's Tacos is one of these: An organic-friendly fast food place in the middle of nowhere, a.k.a. Studio City.

I stopped by yesterday for a compo #2 -- a grilled fish burrito with salsa habenero wrapped in an organic tortilla, with a side of organic rice and organic beans. According to Greenopia, the fish is either wild caught or sustainably farm-raised.

Not everything at this taco place is organic, however. Some of the produce is conventionally grown, and the meat is "natural" -- which in my book pretty much just means conventional. However, you can sub in soy chorizo or other veggie fillings in lieu of the usual meaty fare."

Read the article

Eco-Friendly Toys

"Athena Brocus loves her pink Rattle Ring Girly - maybe because it's soft and cuddly, maybe because it has big, floppy ears, maybe just because it's there.

The 9-month-old has no idea that the toy from Keptin-Jr. is made in Europe from organic cotton or that it has a wooden teether instead of a plastic one. But her Mom, Nadja, does, and that's why she bought it.

"When she was born, a bunch of her toys had recalls," said Mrs. Brocus, 27. "I was just getting so frustrated because I couldn't find a single toy or teether at any of the stores that wasn't made in China."

Read the article

Saturday, April 19, 2008

Popular Organic Boutique to Celebrate Earth Day

"PRWEB) April 18, 2008 -- Charity event by Organic clothing company California Rising and Legends boutique to raise money for Dreamstreet and Celebrate Earth day.

"We are honoring earth day by giving back to kids and bringing green to the scene in Malibu through fashion... legends will be launching the women's section of their boutique with all organic fashion by California Rising and we will raise lots of money for sick kids. As a survivor of cancer myself this is a very personal event," says Josh Fischer - owner.
More info at

There will be organic foods for tapas & dinner, organic wines from Washington, organic vodka & acai juices, hemp gift bags of organic goodies from local spas & organic chocolates from KA chocalatiers, beat filled tunes & a few Porsches that are ECO friendly."

Read the article

A Lesson on Organic Seeds

"It's a wonder you can't detect a pulse from a seed, considering all the life within.

Even before they germinate, you can predict how their life cycle will evolve. Each seed carries a genetic mix that determines hardiness and disease tolerance, plant size, texture and color and distinctive blooms or fruit.

Then there are the differences visible only to the practiced eye between conventional seeds and their organic equivalents. The variations can make all the difference in your garden.

"They come from altogether different circumstances so they have altogether different traits," said Frank Morton, a seedsman and plant breeder from Philomath, Ore.

Organic seeds are often large - containing their own food reserves. Their roots dig deeper to mine the soil and spread leaves quickly to stay ahead of weeds. In other words, they can flourish in poor soil and compete with other plants."

Read the article

Friday, April 18, 2008

Hotels Getting into Organic Cuisine

"An increasing number of hotels are touting restaurants that offer organic and locally grown foods, much in the same way they would promote pillow-top mattresses and in-room wireless Internet.

Blue on Blue, a poolside restaurant at the Avalon Hotel in Beverly Hills, celebrates Earth Day next week with a $55 prix fixe menu showcasing organic and sustainable food from local farms, paired with flights of biodynamic and organic wines for another $25. Early risers can enjoy the Beverly Hills Breakfast, consisting of fresh fruit, bee pollen, wildfire honey, an organic muffin and banana soy smoothie.

How California. But hotels eager to please health-conscious and environmentally aware diners stretch beyond the Golden State.

Chef Ryan Hardy, a 2008 James Beard "Best Chef" regional finalist, oversees Montagna inside the swank Little Nell in Aspen, Colo. Last year he purchased a 15-acre farm outside the city and now supplies Montagna's vegetables, pork, eggs and some of its chicken. He also makes his own cheese."

Read the article

North Carolina Seeks Organic Grain Expansion

"Two recent grants will support the organic grains program at North Carolina State University and provide education to promote the production of organic grain in the state, according to Chris Reberg-Horton, assistant professor of crop science and organic cropping specialist in the College of Agriculture and Life Sciences.

The organic grains program recently received $100,000 from Golden LEAF, a foundation dedicated to the long-term economic advancement of North Carolina, and $35,000 from Organic Valley, an organic dairy cooperative.

The funds will support education and North Carolina Cooperative Extension programs on organic grains.

The organic industry is the fastest growing niche in the agricultural sector, with many mainstream food retailers joining the bandwagon. The organic market pays a premium for most crops, so organic grain can earn growers more cash per acre than conventional grain, according to Reberg-Horton."

Read the article

Iowa Parents Want Organics in Schools

"IOWA CITY, Iowa -- A push is on for organic school lunches in Iowa City.

Nearly 300 parents have signed a petition asking the school district to use more fresh, locally grown and organic ingredients.

Food service coordinators said efforts are under way to buy more locally grown food, but serving organic increases costs, making it almost impossible."

Read the article

Pricing Organics Out of the Market?

"NEW YORK, April 18 (UPI) -- Rising prices are putting the squeeze on both sides of the organic food market -- prices of items and production costs, various sources said.

"It's probably the most dynamic and volatile time I've seen in 25 years," Gary Hirshberg, chief executive of organic dairy producer Stonyfield Farm, told The New York Times.

"It's extremely difficult to predict where it's going," he said.

At the store, prices of organic milk have risen to $6 a gallon, while a dozen Eggland Best Organic eggs fetch $4.59 to $4.99, up from $3.79 to $4.29 in 2007, the Times reported.

"We have to be very careful about not pricing organics out of the market," said Perry Abbenante, grocery coordinator for organic retailer Whole Foods Market."

Read the article

Organic Gardening is Worth the Effort

"AKRON, Ohio — When Mark Roesner started working at Copley Feed & Supply in 1969, only the rare individualist was interested in its organic gardening products.

Today, those products are in demand.

With news stories highlighting environmental issues and celebrities embracing eco-friendly lifestyles, more gardeners appear to be turning their backs on synthetic chemicals. “It’s just concern for the environment,” said Roesner, who now owns the Copley Township, Ohio, store with his wife, Nancy.

Surveys bear out the trend. One study conducted in 2005 by Organic Gardening magazine and the National Gardening Association showed the United States has 5 million dedicated organic gardeners and another 7 million who use organic methods but still turn to chemicals sometimes. Another survey by Horticulture magazine determined 69 percent of its readers garden organically to some extent, while 14 percent have gone chemical free."

Read the article

Thursday, April 17, 2008

Farmers in Kerala to Export Organic Pepper

" Thiruvananthapuram, April 9 : A group of tribal farmers in Kerala, with governmental support, have turned exporters of organic pepper and the first consignment will be sent to Germany April 12.

State Forest Minister Binoy Viswom told reporters here that the first consignment of four tonnes of pepper, cultivated by 59 tribal families in Vanchivayil village in the interiors of Thekkady forests, is ready to be exported.

"This is a dream come true for me because I have done a lot of work and this month the first consignment of certified organic pepper from a group of tribals will be sent to Germany," Viswom said Wednesday."

Read the article

Coconut Bliss Sees Success in 2007

"Eugene, Oregon ~ Bliss Unlimited, LLC, creator of Luna & Larry’s Coconut Bliss®, today announced successful sales and expansion during the year ending December 31, 2007, including sales increases of 120 percent in the fourth quarter of 2007 compared to the fourth quarter of 2006. In the first quarter of 2008, the company exceeded its sales expectations, increasing sales nearly 200 percent over the same period last year ...

Coconut Bliss dramatically expanded distribution during 2007, increasing its presence from 43 stores in Oregon and Washington to more than 300 stores in seven states: Oregon, Washington, Northern California, Idaho, Montana, Alaska, and Hawaii. Coconut Bliss, the first ice cream made from coconut milk, became the top selling frozen dessert in many major stores in Washington, Oregon and California, surpassing brands such as Ben & Jerry’s and Turtle Mountain. In the first half of 2008, the company plans to expand further into Southern California, Colorado, and other markets for a presence in 19 states.

To keep pace with projected growth, the company transferred production to a co-packer, Lochmead Dairy in Junction City, Ore., increasing production capacity by 3000 percent. The move allows Coconut Bliss to produce in three days what would have previously taken three months. The company has also added two full-time sales managers to its team, Marc Donofrio and Jaya Lakshmi."

Read the article

Target Issues Statement on Cereal Packaging

"Target is now ready to talk, several days after Sustainable is Good reported on Target's Archer Farms brand new cereal packaging the company has released a statement.

When Sustainable is Good contacted Target through its NYC-based PR firm Kaplow last week they refused comment on the new packaging.

The statement from Target was released late Wednesday afternoon and introduces the new packaging. Offering few specific details, the statement highlights the consumer benefits of the new packaging design. It does not address the materials used in the packaging or whether its recyclable."

Read the article

RDA Organic Introduces Sqqquishy Smoothie and Squeeezy Juice

"RDA Organic (, the UK’s fastest growing organic drinks producer, successfully introduced two ‘firsts’ at the recent Food & Drink Expo 2008 and the Natural & Organic Products Show*.

The UK’s first chilled organic kids drinks - RDA Organic Sqqquishy smoothie and Squeeezy juice – contain only 100% pure organic fruit. Increasing the family-appeal, the packaging for the new range is a first in the UK market, featuring a patented automatic closure valve that makes the packaging virtually spill proof, simple to use, hassle-free for parents, and fun for kids.

Following more than 12 months of research and development, RDA Organic has responded to demands from parents for honestly priced, real fruit juices made from organic fruit without additives or concentrates."

Read the article

Wednesday, April 16, 2008

Turtle Mountain Introduces Coconut Milk Ice Cream

"Eugene, OR ~ Purely Decadent® Brings New Level of Taste to Non-Dairy Frozen Desserts ~ Turtle Mountain, makers of America's most popular dairy-free ice creams and frozen desserts, has again brought delicious innovation to consumers with its new line of Purely Decadent®; Ice Cream made with coconut milk. It features five flavors including classic favorites Vanilla Bean and Chocolate and truly decadent Cookie Dough, Mint Chocolate Chip and Coconut. All are made with organic coconut milk instead of dairy or soy milk and contain fewer calories, less sugar and less fat than most super-premium ice creams. All five flavors are also 100% gluten-free ...

Turtle Mountain's new coconut milk line was developed to provide consumers the most delicious ice cream available, dairy free or not. Velvety and rich with a texture equal to the best dairy ice creams, they are perfect for ice cream lovers who want to eat healthier without compromising taste. Sweetened with natural agave syrup, one serving of Vanilla Bean contains 150 calories, 12 grams of sugar and 8 grams of fat. By comparison, one serving of Ben & Jerry's®; Vanilla Original contains 240 calories, 19 grams of sugar and 16 grams of fat."

Read the article

I look forward to try this!

Good Earth Introduces the Rarest Organic Cotton

"CALGARY, ALBERTA, MEDIA ADVISORY--(Marketwire - April 15, 2008) - Good Earth Coffeehouse and Bakery, a Calgary based chain is pleased to announce that customers can now get a taste of one of the world's rarest coffees.

Beginning April 11, a very small and limited quantity of 100% Organic Telmo Cahuana Bolivian Cup of Excellence® award winning coffee is available for sale in ½ lb. bags of whole beans and by the single cup brewed on order with a French Press. The organic coffee is available at all Good Earth cafes. The organic process involves wet milling, followed by de-pulping and fermenting the coffee for 15 hours and washing with clean water from mountain springs. The coffee is then sun-dried on drying patios and tables. Environmental Care Production is done without the use of chemical pesticides or fertilizers.

"By offering a 100% Organic Cup of Excellence®, Good Earth continues to demonstrate its commitment to make each and every cup of coffee we serve, a great cup of coffee. We are passionate about the quality of our coffee and we are committed to acquiring and sharing coffee knowledge with our customers, said Gerry Docherty, Chief Operating Officer. "Serving a Cup of Excellence® allows us to not only provide our clientele with a world class premium cup of coffee, but also to continue our support of sustainability for the farmers, their farms, their way to make a living, their families, and their communities."

Read the article

Nectar Essences Introduces Organic Aromatherapy

"Americans are having a hard time falling and staying asleep. How do we unwind and let go in a stimulation driven society? The answer may be found in mother nature's flower power. Nectar Essences has introduced a 100% natural aromatic spray that makes bedtime a relaxing and organic experience.

San Francisco (PRWEB) April 16, 2008 -- Nectar Essences has launched a unique line of organic aromatic sprays that soothe and balance the mind, body and soul. Featured in the line is an all natural spray for bedtime containing homeopathic flower essences paired with calming essential oils of night-blooming jasmine, neroli and lavender to encourage blissful sleep.

In February, U.S. Centers for Disease Control and Prevention reported that Americans are getting less and less sleep with late-night TV watching, internet surfing, and other distractions. CDC experts cautioned that sleep loss is an under-recognized public health problem affecting adults as well as children. In today's caffeine-driven hustle and bustle lifestyle, is it a surprise that Americans are not sleeping well? How does one shift mental overdrive into neutral?"

Read the article

10 Reason to Go Organic on Earth Day

"( - LINCOLNSHIRE, IL – One of the most visible signs of the booming ‘green’ movement has been the growing crop of organic fruits and vegetables sprouting in supermarket produce bins and farmers market stalls. Organic produce sales doubled from roughly $3 billion in 2002 to $6 billion in 2006, according to the Organic Trade Association. That figure is expected to surge to $8.1 billion by 2010. Just over 6% of all produce sales now fall into the organic category, up from 2.5% a decade ago.

In honor of Earth Day, produce authority has compiled a list of reasons to consider going organic when you’re stocking your pantry. Some reasons are rooted in fact; others are in the eye (or tastebuds) of the beholder. But if you need an excuse to pay higher organic prices, here are 10 of them."

Read the article

Tuesday, April 15, 2008

Chemical Processing Sickening Infants on Organic Formula

"CORNUCOPIA, Wis., April 15 /PRNewswire-USNewswire/ -- The Cornucopia Institute has filed a legal complaint with the US Department of Agriculture (USDA) demanding that the agency enforce the organic regulations prohibiting toxic solvents from being used in the production of organic food. Cornucopia, a nonprofit food and farm policy research group, found that baby formula and other food manufacturers are using hexane-extracted omega-3 and omega-6 fatty acids (DHA/ARA) derived from algae and soil

Perhaps more startling, through a Freedom of Information request at the FDA, Cornucopia found algal- and fungal-based DHA/ARA have been linked to serious side effects such as virulent diarrhea and vomiting in infants consuming infant formula, many of whom required medical treatment and hospitalization.

"The federal organic regulations very clearly prohibit these oils in organic foods. What we're seeing is the latest in a long string of USDA actions blatantly catering to industry interests at the expense of consumer safety," said Mark Kastel, Codirector of the Wisconsin-based Cornucopia Institute. "USDA officials are simply allowing these companies to freely break the organic rules in their pursuit of profit."

Read the article

Sales of Kamut Up 32%

(PRWEB) April 15, 2008 -- What: Sales of delicious and nutritious Kamut® wheat products increased almost 32 percent globally from 2006 to 2007, according to Great Falls, Montana-based Kamut International. There was particularly strong interest in the ancient grain in the U.S. and Canada (14%) and Europe (40% growth), with Italy alone accounting for two thirds of all European sales.

Bread made with delicious and nutritious organic Kamut(TM) grain.
Bread made with delicious and nutritious organic Kamut(TM) grain.

Twenty eight percent of Kamut® wheat products are sold in the U.S. and Canada while seventy two percent are sold in Europe. Kamut® grain products are being introduced into Australia and Japan.

New Kamut® wheat-containing products in 2008 include Nature's Path Penguin Puffs™ cereal, Eden Foods' Kamut (rolled) Flakes, Earth's Best Harvest Squash Turkey Organic Country Dinner baby food, and Simplot Hearty Grains & Wild Mushrooms food service prepared dishes, among many others. Other Kamut® grain products available include biscotti, bulgur, numerous varieties of pasta, and even coffee, milk, ice cream, and beer!

Read the article

Soil Association Announces Organic Award Winners

"Winners of the Soil Association Organic Awards 2008 were announced yesterday by ethical living and environmental journalist Lucy Siegle at the Natural & Organic Products Annual Industry Awards in London. [1] This year saw a record number of entrants for the awards across every category particularly for the Organic Beauty and Bodycare Products.

Lucy Siegle commented on the awards saying,
“We’ve had a fantastically dynamic mix of organic winners this year. They include a couple of extremely well known brands, Abel & Cole and Neal's Yard Remedies, some relatively new kids on the block and some stalwarts such as Infinity Foods. This range demonstrates how established and secure the organic movement is. From pubs to body scrubs and on-trend summer dresses, there are credible alternatives to the horribly homogenised high street consumerist experience - alternatives that also leave a lighter footprint. This is brilliant news for a growing movement of organic consumers who like to shop ethically.”

Read the article

Monday, April 14, 2008

Ask These Questions Before Starting Organic Business

"Watching the news and reading the popular press you’d think that the interest in organic products is so high that simply making your idea for a new product a reality ensures success. Not so fast.

One of the biggest fallacies in popular folklore is:

“Make a better mousetrap and the world will beat a path to your door.”

In reality, over 90% of businesses fail within the first five years, even the ones with really great ideas. Good execution beats originality any day. And good execution requires good solid market information."

Read the article

eOrganicGrocery: The First Online Only Organic Grocer

"Oak Brook, IL, April 14, 2008 --( Piscitelli Holdings Group Inc announces the the launch of as the first organic only online grocery retailer. offers a full line of organic products including baby food, cheese, coffee, cereal, chips, cookies, fruit, jelly, milk, tea and pasta. New products are available daily as the organic sector continues to rise in popularity all over the world."

Read the article

Sunday, April 13, 2008

Organic Washes

"Annie Samson, New Delhi: They are washed before cut and chopped and washed again before being used in food preparations. But how far does this washing cleanse vegetables?

Pesticides and chemicals used in farms are developed to be waterproof to ensure they are not washed away because of rain or irrigation, says Praveen Nath, a scientist of a Kochi based company that is aggressively marketing its vegetable and fruit cleanser that his company claims rids fruits and vegetables of residues of harmful pesticides and chemicals.

Agricultural and other experts are however sceptical. "There are so many products in the market nowadays that claim to be bio or organic and I would be immediately alert to such a claim," says Dr T P Rajendran, Additional Director General, Indian Council of Agricultural Research."

Read the article

Avoiding Eco-Imposters

"Earth Day is April 20 and many consumers hope to do their spring cleaning with ''green'' or nontoxic products. Sometimes, it's hard to tell the environmentally friendly goods from the eco-pretenders.

Terms such as ''all natural'' and ''organic'' are often misused on labels for household cleansers, shampoos, conditioners and other personal care products.

Consumer watchdogs actively scrutinize labels and test products for accuracy and safety.

In mid-March the Organic Consumers Association and Dr. Bronner's Magic Soaps jointly issued cease-and-desist letters to a number of companies using ''organic'' labels on merchandise made with nonorganic or petrochemical ingredients linked to cancer.

'We've grown increasingly frustrated with the companies in our industry who seem to feed off each others' misleading practices and show no inclination to clean up their formulations and live up to their organic branding claims,'' wrote David Bronner, president of Dr. Bronner's.

Dr. Bronner's, a personal care company, is certified through the USDA's National Organic Program. To be certified, the product cannot contain petro-chemicals and at least 95 percent of the ingredients must be organic."

Read the article

Saturday, April 12, 2008

Organic Loyalty

"RALEIGH, N.C. – For the last few years, one of the few certain trends for American grocers has been the growing popularity of organic food.

In just one decade, from 1997 to 2006, sales of organic food have grown by nearly 80 percent to $17.7 billion.

The boost has been driven by an ever-growing chunk of the population that considers organic food healthier, safer and better for the environment.

For now, those reasons are still spurring shoppers to move toward organics."

Read the article

Maria Elena's and Bernod Group Keep the Sweet in Organic

"Business is sweet at Valencia-based Maria Elena's and Bernod Group, a pair of niche food companies that released certified organic products this past February.

That sweetness comes from the content and success of their organic horchata (a cinnamon and rice drink) mix and an organic cotton candy, dubbed Spun City. Both are, the creators said, the first-to-market for products of their kind.

The two companies are run by principals and co-founders, Jerry Gonzalez, John Mularky, and Gonzalez’ brother Victor.

The partners have been making theme park concession food – packaged caramel corn and cotton candy – under the Bernod line for a few years already and the development of the new products was a natural outgrowth, they said."

Read the article

Organic To Go Serves Up Pizza Slices

"First graph, third sentence of release should read: As one of the first organic pizza delivery services in the country, Organic To Go's pizzas will be transported by a fleet of company owned vehicles, including hybrids (sted As the first organic pizza delivery service in the country...).

The corrected release reads:


To satisfy organic enthusiasts' hunger, Organic To Go (OTCBB:OTGO), the nation's first fast casual cafe chain to be certified as an organic retailer, is launching Pizza Organico, a new line of organic stone hearth pizzas. Adding to Organic To Go's extensive corporate catering offerings, organic pizza delivery commenced yesterday to local Seattle, Bellevue and Redmond catering customers. As one of the first organic pizza delivery services in the country, Organic To Go's pizzas will be transported by a fleet of company owned vehicles, including hybrids. Pizza Organico will be available in select cafes and via delivery in all four markets (Seattle, Los Angeles, Orange County and San Diego) within 30 days."

Read the article

Friday, April 11, 2008

OCA Asks "Have You Been Misled by Organic or Natural Labeling?"

"In response to OCA's recent alert regarding our discovery of the carcinogen 1,4-Dioxane contaminating a wide variety of leading personal care products misleadingly labeled as "organic" or "natural", many of our readers have contacted us wondering how they can best contact these companies to express their frustrations.

Literally, tens of thousands of consumers have purchased expensive products from offending companies, thinking they were paying extra for a product that was truly natural and safe for their families, whose cleansing and moisturizing ingredients were made from certified organic, not conventional or petrochemical, material."

Read the article

USDA Promotes Organics in Taiwan

"The U.S. Department of Agriculture’s Foreign Agricultural Service today announced that it will host a U.S. Foods Pavilion June 18-21, 2008, at Food Taipei in Taiwan.

Food Taipei is one of Asia’s largest and most important trade venues for the food and beverages industry. Last year’s show welcomed more than 26,000 trade visitors, and 60 U.S. exhibitors, who projected $104 million in sales over the next 12 months as a result of the show.

Taiwan is the United States’ sixth largest export market for agricultural, fish and forestry products, which totaled more than $3 billion in fiscal year 2007."

Read the article

Thursday, April 10, 2008

Discovery Network to Launch Green Channel

"The first cable channel dedicated to 24-hour coverage of eco-friendly, green issues is set to launch in early June.
Planet Green will replace Discovery Home on the Discovery Network roster with a selection of brand new programming featuring some famous faces.
Among the new shows: "Emeril Green," an exploration of organic foods with New Orleans chef Emeril Legasse, and "Battleground Earth," featuring Ludacris and Mötley Crüe's Tommy Lee battling it out in a series of green-themed challenges.
The channel will join a number of other cable programs geared toward living healthy eco-lifestyles."

Read the article

RARE2B Skin Care Line Receives Best of Show Award at the Natural Products Expo

"LOS ANGELES, CA--(Marketwire - April 10, 2008) - Rare Natural Care, Inc. today announced that its new vegan, organic RARE2B® skin care line was honored with the Best of Show Award at the recent Natural Products Expo West, which took place March 14-16, 2008 in Anaheim, Calif.

A team of editors for the vegetarian lifestyle magazine VegNews scoured products at Expo West, the industry's largest natural products trade show with 3,400 exhibitors, and singled out just 12 winners for the Best of Show honor. The RARE2B Travel Kit ($50) received the award and contains 1-oz. tubes of four products from the RARE2B line: Hydrating Day Cream, Restorative Night Cream, Detox Facial Mask, and Body Lotion.

"Rare Natural Care is a leader in the natural skin care industry and continues to develop high-quality vegetarian products. We are pleased to honor their accomplishments with a VegNews Best of Show Award," said VegNews Publisher Joseph Connelly."

Read the article

Wednesday, April 9, 2008

Flooded Washington Farms Still Meet Organic Standards

"The Washington state Department of Agriculture says the 17 organic farms flooded in southwest Washington last December continue to meet organic standards.

Agriculture inspectors have visited each of the farms affected by the floods, walking the fields and noting how high water levels rose, where sediment deposited on farmland and checking for signs of contaminants."

Read the article

Wal-Mart Buys into Organic Cotton

"NEW YORK (Reuters) - Wal-Mart Stores Inc said on Monday that it purchased more than 12 million pounds of cotton from farmers who are changing over from conventional to organic farming, to help boost the supply of certified organic cotton in the marketplace.

"We heard from our supplier and other partners ... that this was necessary in the market," said Wal-Mart spokeswoman Tara Raddohl.

Wal-Mart has been increasing the number of organic products that it offers in its stores. But because of its size as the world's largest retailer, it needs a large and steady supply of these goods to stock its more than 4,100 U.S. stores.

When farmers commit to switching from producing conventional cotton to organic cotton, Raddohl said it can take roughly three years before the crops can be certified as organic."

Read the article

SUPERVALU Launches Wild Harvest Organic Line

"MINNEAPOLIS--(BUSINESS WIRE)--Addressing consumers’ growing preference for organic and natural products, as well as their demands for value, selection and convenience, SUPERVALU (NYSE: SVU) announced today the national launch of its Wild HarvestTM organic and natural brand. The new brand, which will encompass a wide assortment of products across numerous food categories, is making its debut this month in the aisles of the company’s family of grocery stores, including Acme, Albertsons, bigg’s, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco, Lucky, Shaw’s/Star Market, Shop ‘n Save and Shoppers Food & Pharmacy.

The Wild Harvest brand will initially feature approximately 150 items ranging from mealtime staples like milk, eggs, meat and fresh produce to pastas and sauces, cookies, crackers, cereal and juice. Long term, the brand will include approximately 250 to 300 products across various categories. In addition to a broad selection of products from which to choose, Wild Harvest is priced approximately 15 percent lower than branded organic and natural products and is positioned to meet or beat competitors’ private-label organic prices."

Read the article

Tuesday, April 8, 2008

Debate Over the EU Bio Logo

"European experts from 21 countries joined together in Plovidiv, Bulgaria, to discuss the future of organic food and farming in the context of the CAP Health check, the new organic regulation and other relevant issues. In a pre-press conference on April 2, the Bulgarian deputy minister of agriculture Dimiter Peychev and Marco Schlüter, director of the IFOAM EU Group, outlined that “organic production provides great opportunities for Bulgarian agriculture and will be its future”.

The seminar discussed the hot news of the need to postpone introduction of the proposed new mandatory EU ‘bio’ logo, part of the new organic regulation due to come into force on 1st January 2009. It includes the requirement for an EU logo to be on the labels of all packaged organic foods. A new logo was approved in principle in January 2008 but has just been withdrawn due to similarities with an existing trademark. As a result, the Commission will ask the Council to postpone its mandatory introduction until 1st January 2010 to give time for a new logo to be commissioned."

Read the article

Children Drive Organic Growth

"Children are a big reason for the growth in popularity of organic goods, say major organic industry members.

“A substantial amount - up to a third – of our organic category is estimated to be consumed by a person under eight,” says Rick Carmont, brand category manager with the world’s leading dairy exporter, Fonterra.

Don Fraser, consultant to organic retail success story Macro Wholefoods Market says consumer concern over food origins and ingredients has parents looking for certified organic alternatives.

“This willingness to invest in a child’s health is occurring despite the fact parents may not consume organic themselves.”

“Some mothers are buying two separate rounds of groceries – conventional product for themselves, but organically produced for their children,” says Mr. Fraser.

Monica Waters of Nourish Foods says parents are becoming more aware of a gap in healthy food availability for toddler and above aged children."

Read the article

Go Organic! for Earth Day Campaign Returns for Fourth Year

"Minneapolis, MN (PRWEB) April 8, 2008 -- In celebration of Earth Day, more than 3,500 grocery stores in 35 states and 20 organic manufacturers are coming together for Go Organic! for Earth Day, a national campaign to increase consumer awareness of the benefits of organic food and agriculture. The initiative is a project of the Organic Trade Association (OTA), Earth Day Network and MusicMatters.

Back for its fourth year, the Go Organic! for Earth Day campaign includes special Earth Day events, promotions and free money-saving coupons available at participating retailers throughout April. Recipes, contests and a store finder to locate participating retailers, can be found on the campaign's Web site at"

Read the article

Monday, April 7, 2008

Rules for Organic in Australia

"THE ORGANICS industry is finally to have a single standard that many hope will protect shoppers from being duped by false labels.

No longer a cottage industry, organics are worth $500million a year in Australia, with consumption growing at 25 per cent to 40 per cent every year.

"Organic water" is the product cited most often as making a mockery of the system, contributing to cynicism and distrust.

Australia does have a standard for exported organics, but not for domestic products so there is nothing to stop any producer claiming to be "organic". Even among foods that are certified organic, the system is not consistent. Australia has eight certifying groups, which use their own criteria.

Organic Federation of Australia chairman Andre Leu cites chickens and eggs that have been certified organic despite the use of synthetic amino acids, and organic water a product that he says no reputable organic standard anywhere in the world would allow."

Read the article

Sunday, April 6, 2008

At Home with Organic Bamboo

"IN China, bamboo is used for everything: house and bridge building, furniture and homeware, chopsticks, handicrafts, and even musical instruments. It is a material that for centuries has been and continues to be used by half of the world's population for applications as varied as food, shelter, fuel and clothing.

American couple Jeff Delkin and Rachel Speth, who have lived in Asia for 12 years, were so inspired by this marvelous material that they founded their company Bambu.

The company produces kitchen and tableware products made from renewable bamboo."

Read the article

Saturday, April 5, 2008

Toys "R" Us to Go Green on Earth Day

"Good Green Fun" is the theme of the latest marketing campaign at Toys "R" Us, designed to promote a new line of toys the retailer calls "eco-friendly."

Wooden building blocks, pull toys, and dolls made with organic cotton will have a green "R" logo bearing the words "Recycle, Renew, Reuse, Re-think." The retailer also is selling biodegradable gift cards.

Toys "R" Us unveiled the toy line Monday, and said the products will be available, grouped in special "green" sections of its stores, by Earth Day, April 22."

Read the article

Friday, April 4, 2008

British McDonald's to Sell Fair Trade Tea

"McDonald's quit serving Tetley tea in favour of the environmentally friendly product Rainforest Alliance-certified PG Tips in its 1,200 UK outlets. PG Tips is owned by the Anglo-Dutch consumer goods giant Unilever.

The change comes after McDonald's switched its supply of coffee to Rainforest Alliance products in January last year, since when sales have risen 22 %. Since last July, the company has been running its fleet of 155 delivery vehicles on cooking oil recycled from its fast-food stores. The company has also fought to shift its reputation as a retailer of unhealthy products by switching to free range eggs, organic milk, and reducing salt in its food, reports the Telegraph."

Read the article

Thank Your Bats and Birds for Organic Coffee

"If you get a chance to sip some shade-grown Mexican organic coffee, please pause a moment to thank the bats that helped make it possible.

At Mexican organic coffee plantations, where pesticides are banned, bats and birds work night and day to control insect pests that might otherwise munch the crop.

Until now, the birds got nearly all the credit. But a new study from University of Michigan researchers shows that during the summer wet season, bats devour more bugs than the birds at Finca Irlanda, a 740-acre organic coffee plantation in Chiapas, Mexico."

Read the article

The Natural Shop

"Launched by Julie Gibson, The Natural Shop offers an unusually wide choice of items for a healthy, energy-saving, ethical lifestyle. It sells organic, natural, eco-friendly products for the home and body, and all the family.
The Natural Shop’s comprehensive range includes natural and organic toiletries, cosmetics, skincare products, and items for wellbeing, babies, pet care, personal care, household cleaning and hair care, as well as earth-friendly gadgets and gifts. The majority of the personal care products are 100% natural. Very often they are organic, and wherever possible certified organic. Find it at

Since scientists now suggest that up to 60% of what we apply to our skin can be absorbed into our bodies, there is growing concern that the use of synthetically produced chemicals in personal care products could pose a threat to our health. While people are becoming increasingly health conscious and keen to adopt a more ethical lifestyle, the safety of such products is therefore emerging as a main consideration."

Read the article

U.K. Campaigners Work to Ban Carcinogenic Chemicals

"Health campaigners today called for a Europe-wide ban on man-made chemicals found in cosmetics and pesticides to help cut rising rates of breast cancer.

A report published today warns that cases of the disease can only be reduced by removing hormone-disrupting man-made chemicals from a range of household products.

The study by Professor Andreas Kortenkamp, the head of toxicology at the University of London's school of pharmacy, states: "We will not be able to reduce the risk of breast cancer without addressing preventable causes, particularly exposure to chemicals."

Read the article

Organic Gardening DVD Goes International

"Montrose, CA (PRWEB) April 4, 2008 -- We hear and read about e-coli in the spinach and how chemical fertilizers and chemical pesticides are used on almost everything. The award winning "Organic Gardening Made Easy" DVD by internationally renowned Master Gardener, Lee O'Hara, is for anyone who appreciates fresh, healthy, organic produce and wants to grow better-tasting fruits and vegetables in a chemical-free garden. (

Whether you have 3 square feet or several acres of garden spa, this award-winning educational DVD is now available to home gardeners and educational institutions both in the United States and abroad including Australia, England, and Ireland.

Read the article

Happy Hounds to Offer Wholesale Accounts

"Eugene, OR (PRWEB) April 4, 2008 -- Our Happy Hounds Organic Biscuit Bakery offers complimentary local delivery from their headquarters in the local Eugene, Springfield, Oregon area. The company is now pleased to offer Wholesale accounts to qualified vendors throughout the USA.

Our Happy Hounds Organic Biscuit Bakery is owned by Debbie Russell and Krista Harrison. Debbie began baking her homemade treats and bones several years ago for her own pets, because she was frightened by the ingredients listed on the labels, and knew that a holistic diet was best for her pets.

Krista, who has been friends with Debbie for 15 years, has an education in business and food science. She assists in standardizing the recipes and researching the ingredients to best fulfill the Company's mission of "Providing the healthiest, freshest dog and cat treats created with organic human ingredients to both improve each animal's health while improving the planet, too."

Read the article

Thursday, April 3, 2008

Snacks and Meals from BOBOBABY and BOBOKIDS

"VANCOUVER, Canada--(BUSINESS WIRE)--Like all parents, Kalpna Solanki cares about her child’s diet. This has put her on a mission to make available the best quality, healthy foods for babies and children. She has just launched BOBOBABY and BOBOKIDS, her lines of certified organic and kosher snacks and meals into the U.S. this month, after great success in Canada.

Research indicates that 25% of American 2-year-olds eat potatoes as their main vegetable. This is especially of concern since the potato eaten is in the form of a French fry! With the goal of introducing a variety of vegetables in children’s diets, the new BOBOKIDS product line features a secret agent - healthy vegetables sneaked into each product! Mookies (not a cookie, not a muffin, better than both!), frozen meals, snacks, smoothies, and pancake mix are included in the organic and kosher line. They include superfoods and are free of the top allergens - peanuts, nuts, soy, sesame, eggs, fish and shellfish."

Read the article

TRŪ Chocolate Launches Healthy Chocolate

"Atlanta, GA, April 02, 2008 --( Dr. Aharon Friedman, a world-renowned physicist, found at the age of 47 that his health and life were in grave peril. At five feet, 11 inches tall, he weighed 310 pounds -- he was not only obese, he had diabetes. Dr. Friedman's physician advised him that he was in immediate danger of losing his life.

Rather than report to the emergency room as ordered, Dr. Friedman began to apply his scientific investigation skills. The physicist researched the chemistry and metabolic aspects of weight loss and diabetes. Implementing his own remedies, Dr. Friedman lost over 100 pounds -- and his diabetes -- in one year.

Originally formulated for diabetic and obese children, TRŪ Chocolate™ may well be the healthiest chocolate ever created. The health benefits of eating TRŪ Chocolate™ seem unbelievable and many are calling it the “Health Food Chocolate.” TRŪ Chocolate™ claims to not only taste good, but also be good for you.

TRŪ Chocolate™ is a certified organic sugarless chocolate sweetened only with natural sweeteners. Many chocolates making health claims are sweetened with artificial sweeteners and contain processed ingredients which reduce the value of cocoa."

Read the article

Wednesday, April 2, 2008

Who Will Rival Whole Foods?

"Apr 01, 2008 (Pittsburgh Post-Gazette - McClatchy-Tribune Information Services via COMTEX) -- -- Shares of Whole Foods Markets rose slightly yesterday following news a British competitor is slowing its new U.S. store openings for a while. Still, the natural foods grocer's closing price of almost $33 represents a slide from the 52-week high of just over $53 set in early October and far from the $70 levels of early 2006.

Anyone who has fought for a space in the grocer's East Liberty parking lot might find it hard to believe, but it's been a challenging period for the people running the grocery chain that introduced more than a few shoppers to tofu hot dogs and soy milk.

While area fans wouldn't mind seeing Whole Foods step up the pace in opening a second location in the region, the Texas company has plenty of other things on its to-do list."

Read the article

Hawaii Won't Ban GM Coffee

"Hawaii won't ban genetically altered coffee, a decision that worries growers of the Kona coffee brand who want to keep it pure.

State lawmakers shelved a bill recently that would have prohibited growing genetically modified coffee in Hawaii until 2012. Instead, they want to order a study into the science, benefits and dangers of genetically enhanced crops.

Coffee farmers are worried that genetically modified coffee could contaminate expensive Kona blends, which are only grown on Hawaii's Big Island and exported worldwide.

"The fact that you're creating a 'frankenfood' is very scary. What will it do to my morning cup of coffee?" asked John Langenstein, sales manager for Koa Coffee Plantation."

Read the article

Sweet Leaf Receives Funds for National Expansion

"AUSTIN, Texas, Apr 02, 2008 (BUSINESS WIRE) -- Sweet Leaf Tea, one of the nation's fastest-growing makers of ready-to-drink iced teas, announced today that it has completed its largest round of funding to date from Catterton Partners, the nation's leading private equity firm in the consumer sector. An early investor in companies including Build-a-Bear, P.F. Chang's China Bistro, Odwalla and Kettle Foods, Catterton Partners has committed $18 million of growth capital to Sweet Leaf Tea.

The investment will be used by Sweet Leaf Tea to increase its marketing efforts and expand its national distribution, which already includes natural stores like Whole Foods and grocery chains like Kroger and Safeway.

"The ready-to-drink tea category is a $2.8 billion industry with the premium segment growing at an annual rate of 25%," said Michael Farello, partner, Catterton Partners, who will join Sweet Leaf Tea's board of directors. "Our assessment shows that Sweet Leaf Tea has the greatest potential for growth of any company in the category. This investment will give Sweet Leaf Tea the resources it needs to achieve an entirely new level of national awareness and sales."

Read the article

Homemade Baby Becomes First Certified Gluten-Free Baby Food

"CULVER CITY, Calif. - (Business Wire) Baby food category innovator Homemade Baby® , America’s first and only FRESH all-organic baby food, has become the only certified gluten-free brand of baby food in the USA. While gluten-free products are available from other baby food brands, Homemade Baby is the only baby food brand serving all recipes certified gluten-free.

Collaborating closely with The Gluten-Free Certification Organization, Homemade Baby was the first brand to obtain gluten-free approval & certification for its entire brand. The 10 scrumptious recipes can be part of a healthy gluten-free diet for babies and toddlers.

According to The Gluten-Free Certification Organization, gluten is a general name for storage proteins found in wheat, rye, and barley. Gluten intolerance or sensitivity may cause health problems for some babies. FOOD TECHNOLOGY MAGAZINE cited gluten-free products as one of America’s Top Ten Food Trends as gluten-free fare is gaining significant consumer importance."

Read the article

Tuesday, April 1, 2008

Human Rights Abuse at Lakeside Organics

"Public complaints made against the Watsonville-based Lakeside Organics corporation point to systemic human rights abuses by the Lakeside Organics corporation. These complaints serve as a reminder that organic certification often does always take into consideration abusive labor conditions.

Complaints include labor compensation disputes totaling in more than $10,000. [1,2,4,5,7] Denying employees breaks and making employees work overtime without compensation (keep in mind the normal work day without overtime for agricultural workers is ten hours instead of eight). Sexual and discriminatory harassment complaints being ignored by supervisors [5]. Unsafe working conditions; where employees developed rashes from fertilizers being applied to produce.[8] Making employees drink non-potable water "from the hose."[6] Overflowing port-potties were not cleaned at regular intervals. [8] Supervisors drinking on the job and verbally abusing and de-humanizing workers.[6,8] Claims of lack of medical compensation for job related injuries and dumping injured workers were also made. [6]"

Read the article

FruitaBu and Kidfresh Team Up to Give Parents a Hand

"GRAPEVIEW, Wash.--(BUSINESS WIRE)--Stretch Island Fruit Co., makers of FruitaBü™ Organic Smoooshed Fruit™, all-natural organic fruit snacks for kids, today announced it has joined in partnership with Kidfresh, a unique New York-based kids store that offers healthy and convenient meal options for busy parents. Kidfresh breakfasts, snacks, lunches and dinners come either fully prepared or as an individual component that kids can mix and match to customize their own meal. As a partner, FruitaBü™ fruit snacks, which contain one-half to a whole serving of organic fruit per package, will be offered as part of a packaged meal or as a fun, snacking option available at the Kidfresh retail store in Manhattan and at Cibo airport outlets.

“We created Kidfresh to offer healthy and convenient take-out options for parents,” says Gilles Deloux, co-founder and CMO of Kidfresh. “With FruitaBü™ fruit snacks, we’re allowing kids an easy way to get an additional serving of fruit.”

To kick off the partnership, FruitaBü™ fruit snacks will host the “Join the Fruitolution” Tasting Party at Kidfresh on Saturday, May 3. The purpose of the Tasting Party is to teach children ages two through 12, along with their parents, about all of the different varieties of fresh fruit and the importance of incorporating the daily recommended allowance of fruit into their diets using fun and interactive activities."

Read the article