Monday, April 9, 2007

Drink Froid

"Gaining popularity on both coasts, Froid has now been picked up by distributors such as; United Natural Foods Inc. (UNFI East& West), Nature’s Best, Haddon House, Distribution Plus Inc. (DPI), and Tree of Life. With the acquisition of widespread distribution, Froid can be seen in an array of stores from major chain grocery stores such as Wegman’s and Food Emporium, to cafes, health food stores, convenience stores, and specialty stores like Harry & David, Whole Foods, and Bristol Farms. Assuring its place in the organic beverage market, Froid is soon to be carried by Albertsons, Food Lion, Gristedes, Publix, and Vons, to mention a few."

Read the article.

The Froid website says:
"Froid's founders had a vision to create a unique line of ready-to-drink (RTD) beverages that would stand out in today's expanding organic marketplace. We knew that the first step in this process was to find premium ingredients in order to create a smooth creamy texture with layers of flavors that dance atop a foundation of coffee and tea."