Thursday, April 19, 2007

Is Wal-Mart Struggling with Organics?

"Wal-Mart's 30-second television ads on national broadcast and cable stations that will be aired on such programs as "The Oprah Winfrey Show" and ABC's "Good Morning America", each feature a woman urging Wal-Mart shoppers to help the environment by buying low-energy light bulbs, organic cotton clothes or concentrated laundry detergent, which reduces packaging.

Matching print ads will appear in Friday and Sunday editions of USA Today and The New York Times and in national Sunday supplements, said Linda Blakely, a spokeswoman for the Bentonville, Ark.-based retailer. She declined to say how much the campaign cost.

..The ads, which will run through the end of the month, are Wal-Mart's first national campaign to push those products, Blakely said."

Read the article.