Jeans Can Be Green

"GoIndigo Jeans with coconut shell buttons from The Colours of Nature (TcoN) in Auroville, which was recently launched as part of the Earth Day (April 22) celebrations, is completely eco-friendly, so much so, that the water used by the company to dye the materials is 15 years old! It has been continuously recycled and reused.

"If the material is organically grown, the dye is natural (the dyeing process does not use chemicals), the buttons are made from natural ingredients, the embroidery threads have been naturally dyed, the jeans are given a finish with bio degradable soap (very less pH) and are made from organic cotton, they are completely organic and we make our denim jeans that way," says Jesus Ciriza, director of TcoN. An engineer from Spain, he founded the company in 1993 and wanted to work with ancient Indian dyeing techniques.

The company makes jeans for men and women and will soon make for children too. For women, they have jeans in comfort style, slim fit, capri, cargo and bootcut and for the men, they have regular jeans, cargo, slim fit and capri. You can place orders on the net at www.goindigojeans.com"

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