New Cereal from Nature's Path

"The Nature’s Path Organic Foods family is thrilled to introduce SmartBran™, the first-ever certified organic high-fiber cereal with psyllium. SmartBran™ combines three great sources of dietary fiber – psyllium, oat bran and wheat bran – together in a delicious cereal. With 13 grams of dietary fiber, SmartBran™ meets the needs of today’s health-conscious consumers, and has 25% less sugar than its closest non-organic competitor."

As mentioned previously, they unveiled some new flavors to their toaster pastry line as well. In addition to those new flavors, they also came out with family sized boxes of frosted strawberry and brown sugar maple cinn which contain twice as many organic pastries.

"The new Toaster Pastries join the existing line of frosted and unfrosted Strawberry, Blueberry and Apple Cinnamon six packs. The suggested retail price for these products ranges from $2.59 to $3.29. In addition, two larger Family Packs of 12 pastries each have been added for the frosted Strawberry and Brown Sugar Maple Cinn.

Toaster pastries are North America’s second most popular breakfast choice. Shelf stable toaster pastries are a $406 million category with a negative category growth of -2.3. The Nature’s Path brand ranks No. 4 and is proud to boast a growth rate of 119.5%.**"