"BusinessWeek reported today that the retail behemoth "has backed off of aggressive plans to offer more organic foods."
Wal-Mart itself tepidly denies its retreat from organic, claiming that its original plans to push into organics had been exaggerated in media reports.
But BusinessWeek counters that large- and midscale organic farmers from Florida to Maine are claiming Wal-Mart is buying less stuff.
According to the newsweekly, Wal-Mart's faltering organic strategy is part of a broader trend: the company would like to capture higher profit margins by selling "upscale" products, but its customers -- even higher-income ones -- doggedly see it as the place to load up on cheap stuff."
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