UK Poultry Company Wants More Money

"The launch of free-range and organic whole birds, and roasting crowns and joints is expected before the end of this year. It is part of a wider relaunch of the Bernard Matthews brand, which aims to make it more “relevant to today’s consumers" with new recipes and products.

The company has faced a number of difficulties over the past few years including those caused by Jamie Oliver's crusade against its Turkey Twizzler product in his Channel 4 show, Jamie's School Dinners. But consumer confidence was hit harder by the bird flu scare earlier this year."

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