Sunday, May 20, 2007

The EnviroBox from Nature's Path

"Nature’s Path Organic Foods, North America’s number one organic cereal brand, is announcing that it is converting over 50 of its boxed cereals to the new EnviroBox™, a 10 percent reduction in packaging that saves water, energy and paperboard.
“We are committed to sustainability and showing leadership through constant innovation, efficiency and waste reduction,” said Arran Stephens, President and Founder of Nature’s Path Organic Foods. “The new EnviroBox™ is a natural move for us as a leader and innovator in our industry. If there are ways for us to reduce our packaging without compromising product quality or consumer value, we will always strive to be the first to bring it into the marketplace."

..With no reduction of cereal for the consumer (same net weight, just 10 percent less packaging), the conversion has numerous advantages for the environment including:

-144 tons of paperboard saved
-942,128 KwH of energy saved
-1,318,979 gallons of water saved
-400 tractor trailers removed from highways


Read the article