"Charles, whose hobbies include the rural craft of hedge-laying, is a vocal opponent of genetically modified crops and decided to convert his nearby Duchy Home Farm to organic methods around 20 years ago.
Organic farming was once derided as "knobbly vegetables for the neurotic" and "all muck and magic" but is now becoming more mainstream with sales soaring and major food retailers flaunting their green credentials.
The Soil Association, the country's leading organic group, uses visits to Charles home and his nearby Duchy Home Farm to tell its story as its seeks to tap into a growing desire among consumers to know more about how their food is produced."
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