'Organic Inc.'

"While organic farming is not a new movement (its roots can be traced to the 19th century), recent years have shown an unrivaled increase in popularity, and therefore, profits. Author and journalist Sam Fromartz will speak at the Library of Congress today at 11:30 a.m. about just that.

He witnessed the upward swing of organics firsthand years ago when he realized he spent a good deal of time and money shopping at Whole Foods. He wisely decided to purchase stock in the company.

"We started shopping at Whole Foods and I was so impressed by the store, their crowded parking lot, their lines and their prices that I ended up buying stock — this was in '97 or '98 — and the stock surprisingly kept going up when the whole market tanked in 2000," he says. "The tech stocks crashed, everything crashed, and Whole Foods kept chugging along. I was a business writer and I thought, 'Hmm, something's going on here.'"

Using his background as a business journalist, Fromartz began researching the organic food industry from a business perspective and wrote the book "Organic, Inc.," which saw its paperback release in March."

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