Monday, May 28, 2007

An Organic Story from Singapore

"SU AZIZ undertakes living, consuming and believing in all things organic. For just 10 days.
EAT organic foods and help save the environment.That’s been Callie Tai’s rallying cry now for eight years, and the reason she’s in the organic food and health-care business.

“Going organic is not just for health, but it is also for our environment. Did you know that? Through eating, we can save the environment,” says the chief executive ofthe justlife organic stores.

Her introduction to an organic life came in Singapore in the late 90s where Callie, an accountant, was then working.

She quickly became a convert, and so too her sister Jacqueline and brother Terence.
They had enough confidence to go into the business of selling all things organic with a tiny shop in SS2, Petaling Jaya called justlife in 1999. “It was only half a shop lot."


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