Ricera Ups Website

The Ricera Rice Yogurt website is now up (thanks for the tip, ned!)

Ricera says:
"Ricera is the latest patented product created by Dr. Cheryl R. Mitchell, mother and scientist. Ricera's wholesome, organic, whole grain recipe starts with Oryzalife™, Dr. Mitchell's unique new ingredient made exclusively from brown rice. Incredibly, Oryzalife™ delivers all the nutrients of whole grain brown rice, along with an extra rice protein boost.

..With four scrumptious varieties -- Peach, Blueberry, Strawberry and Vanilla -- you can get your whole grains and live active cultures along with great flavor and creamy texture. Enjoy this delicious and satisfying treat!"

At Whole Foods, I think the price is $1.29 for each cup which is high considering the other organic yogurts are below a dollar. Nice product though!