Sunday, May 6, 2007

Stonyfield's New British Sister

There's a new banner on the Stonyfield website that says "And now, introducing our new UK sister company." The announcement banner links to this website which tells UK consumers to "ask for a Stony this June at your favorite shop and cafe."

So, I guess Stonyfield is going global.. or something like that. The lack of information is irritating, but I'm assuming people in the UK will now be able to get their hands on some great yogurt. Their website is kinda odd though, don't you think? I also think the slogan is a little too familiar. "Yogurt on a Mission." Makes you think of "Kashi: Seven Whole Grains on a Mission" doesn't it?