Treat Your Animals Like People

"Inside his pet-food company's warehouse on Main Street, Harvey Cohen, a.k.a. "Dr. Harvey," sticks his nose inside a bag of dehydrated broccoli and breathes deeply.

"Smell that?" he says. "We don't use broccoli stems. We use broccoli florets, the highest grade."

Next it's on to the carrots, which are deep orange.

"See the color?" he asks proudly. "That's as good as it gets."

There are many people who would say the same thing about Cohen's "holistic" pet foods, which the rail thin, white-bearded chiropractor-turned-pet nutrition guru has carefully formulated, using only certified-organic and "human-grade" vegetables and herbs."

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It makes total sense to feed your animals something good enough for humans because they are like a member of the family.