"The Organic Consumers Association is threatening the organic food industry's reputation and risks damaging consumer confidence in the burgeoning sector, according to United Natural Foods, Inc. President and Chief Executive Officer Michael Funk.
"OCA's misinformation campaign must stop. As a concerned member of the organic food industry, I urge you not only to ignore the latest attack on Horizon Organic, but also to put pressure on OCA to end their boycott," Funk wrote in a recent letter addressed to 'Friends and Colleagues.'
"They think we're going to shut up? We're not going to shut up," OCA Executive Director Ronnie Cummins told Sustainable Food News. "We have to draw a line in the sand and this is it."
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