Bronte Organic in Traffic

"Paterson Arran has become the first independent Scottish food manufacturer to adopt the Food Standards Agency's (FSA) new front-of-pack traffic light signposting scheme with the launch of Bronte Organic, a new range of orang-utan friendly cookies.

The new colour coded labelling scheme has been incorporated on-pack to highlight the important nutritional information required to help consumers make healthier choices at a glance and clearly lists the fat, saturated fat, sugar and salt levels of each product."

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My only question is aren't consumers smart enough to read labels anyway? Do they really need to have it spelt out in capital letters? I think the traffic light labelling is a great idea, but at the same time, the FSA is treating everyone like children who don't know any better about nutrition.