Shamrock Farms Make an Organic Move

"Shamrock Farms is about to bet the farm on consumers' eagerness for organic products.
Thursday, the Phoenix-based company was to launch a line of organic milk and sour cream, placing it among the first major dairies in the country to tap into the growing natural foods market.

Organic food is a $16.9 billion industry in the United States, and it's surging as consumers opt for local, sustainable, environmentally friendly products.
Shamrock's gamble means that starting this week, Arizonans can get fresh and relatively affordable organic milk for the first time."


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