Thursday, June 28, 2007

UK McDonald's to Offer Organic Milk in Beverages

"McDonald’s is going McOrganic.

The fast food chain announced yesterday that all the milk used in the teas and coffees it sells in 1,200 outlets in the UK will come from organic British cows from the end of next month.

The move is the latest attempt by the US giant to transform its image. It already sells 500,000 litres of organic milk in its children’s Happy Meals, but yesterday’s announcement is far more significant - equating to 8.6 million litres a year - and will make McDonald’s one of the biggest buyers of organic milk in the country."


Read the article

Hmm, they need to do much more than that to become even moderately respectable. Why make the beverages organic first when most people come for the food?