Whole Foods Cares

"Whole Foods Market boss John Mackey is to launch a strict new animal welfare labelling scheme.

The launch comes on the eve of the opening of Whole Food Market's flagship London store, in Kensington.

The scheme has been developed with help from Compassion in World Farming.

The natural and organic supermarket's Five-Step Animal Welfare Rating Programme will see it labelling meat in five categories, according to how the animals were reared and treated.

It aims to minimise suffering by encouraging farming systems that allow animals to behave naturally."

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So then shouldn't they stop selling meat altogether?