Will Whole Foods/Wild Oats Merger Really Cause Trouble for Organic Consumers?

"The director of the Federal Trade Commission's bureau of competition, Jeffrey Schmidt, must really have something against fresh produce, progressive labor practices and the humane treatment of animals. How else can you explain his bureau's logic-defying decision to challenge Whole Foods' proposed merger with high-end competitor Wild Oats?

The FTC is arguing that Whole Foods would monopolize the organic food market if it acquired Wild Oats. "If Whole Foods is allowed to devour Wild Oats, it will mean higher prices, reduced quality, and fewer choices for consumers," Schmidt said."

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