Wednesday, July 11, 2007

Burton's Foods Introduces Organic Biscuits

"Burton's Foods today announced the launch of its first organic biscuit range, The Edinburgh Bakery.

The launch is a significant strategic development for Burton’s Foods that extends its bakery heritage into the growing organic market.

With over two thirds of consumers preferring ‘foods that are natural’, there is an increasing trend towards organics and naturally healthy ingredients, stemming from a need for a reassurance of food origins.

The organic biscuit market has seen sizeable growth of 20% over the last three years, with over one in ten households now consuming organic biscuits. The Edinburgh Bakery range is set to encourage more consumers to buy into organics by using complimentary flavours and premium ingredients."

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