I Buy Organic, You Starve

"Reverse culture shock can be one of the hardest adjustments for any journalist or aid worker.

It's one thing acclimatising to the very immediate demands and deadlines of an assignment in a strange and often hostile environment. It's quite another then having to readjust to the alleged normality of a comfortable life in the West when you get back. To put it bluntly, it can really do your head in.

I was reminded of this again this week wandering around the new Whole Foods superstore in west London. This is a branch of a U.S.-based organic produce emporium that's finally made its way across the Atlantic. It's big, it's brash, and it's eye-wateringly expensive."

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