Thursday, July 19, 2007

Libby's Organic Becomes Growers Direct Organic

"Libby's Organic orange and apple juice has relaunched under a new brand identity, Growers Direct Organic, to create a stronger brand proposition for consumers in the ambient organic juice arena.

The Growers Direct Organic brand is an exciting opportunity to re-present Libby’s high quality offering as a stand-alone organic brand with a consistent identity focused on the natural organic provenance of the juice and family wholesomeness."

Read the article