Wednesday, July 4, 2007

Organic Coffee Taste Test

"John Weaver, coffee buyer for Cafédirect, knows his Palenque from his Kilimanjaro and his Machu Picchu. The rest of us are not so sure.

We’re gathered around dishes of green (coffee) beans and dry grounds and there’s a heady smell in the air as we learn how to ‘cup’ coffee. We run through the different ethical labels, including Utz Certified (‘traceability and trust’ but no guaranteed minimum price) and Rainforest Alliance, which places the emphasis on conservation."

Read the article