Tuesday, July 31, 2007

Organic Wins When Recalls Appear

"Product recalls are like a death knell for food companies.

But for a niche segment of the food industry, recalls aren’t a thing to be feared — in fact, they may even be cause for celebration.

Organic food companies often reap the benefit when the traditional, mainstream market is hit with a scandal over tainted food or contaminated products.

“Food scares are always good for the organic industry. You can look at that historically,” said Maryellen Molyneaux, president of the Natural Marketing Institute, after speaking at the annual Institute of Food Technologists conference this week."

Read the article