The Amazon Grocer

"Has enough time passed since the sensational demise of Webvan.com and its Web-to-doorstep grocery delivery peers for another company to try again?

Amazon.com Inc. sure hopes so.

The Web retailer quietly began taking orders for fresh produce and other grocery items Wednesday from residents of Mercer Island, a Seattle suburb, and dispatched a fleet of 12 delivery trucks from its grocery distribution center in nearby Bellevue to deliver those alfalfa sprouts and acorn squash in one-hour time slots.

.. The selection includes organic, kosher, wheat-free and other specialty categories, but not books, music or sporting goods, and the shopping cart and checkout process are completely separate from the main Amazon.com site."

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