Bionade Vs. World?

"Beer? Coke? Evian? All passé -- in Germany at least. A new organic soda called Bionade has taken the country by storm and now has its sights set on the world. But, as the company is now discovering, success brings its own problems.

It's a success story that sounds suspiciously like it might have been conceived in Hollywood. An entrepreneur sees that his family business is failing; spends years and virtually all the firm's money in developing a new product; and finally, 20 years later, his vision becomes a runaway hit."

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