Farmers Left Out

"It's hard for many of us living in this clean green South Pacific paradise to fully comprehend. But in the industrialised nations of the northern hemisphere a consumer revolution is taking place – for an increasing number of those city dwellers the green values of the food they eat is more important than price.

By green, they mean the animals must come from farms where they are well cared for and allowed to roam free, where their waste does not contaminate waterways and where the use of fertiliser and other chemicals is carefully governed.

Fruit, vegetable and cereal crops must also have as little chemical use in their growing as possible. And the carbon burnt in growing, harvesting and transporting this produce to market must be kept to a minimum.

It's a lot to ask, but we are working hard at achieving this.

The Government is paying for a PR campaign in Britain to tell shoppers there how well we are doing.

So, you can imagine the dismay of the struggling small organic food industry – which raised the banner of environmental sustainability long before it became politically advantageous to do so – when it rates hardly a mention in government propaganda."

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