Let the Battle Begin!

"Whole Foods squeezes it rivals by slashing its prices as much as 5 percent when other natural foods markets open nearby, an economist testifying on behalf of federal antitrust regulators said Tuesday.

"I would say Whole Foods responds to competition from other players" in the premium organic natural foods stores, said Kevin Murphy, an economist at the University of Chicago.

The grocer cut prices in Boulder in anticipation of Wild Oats opening a flagship store nearby, Murphy said."

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