More on Organic Baby Care

"The organic food sector for babies and toddlers is the largest within the organic baby and toddler care market. It is also the fastest-growing sector within the total (including non-organic) baby and toddler food market. Its success, coupled with an increasing concern over the amount of disposable nappies going to landfill, has also sparked a greater interest in reusable nappies. This sector — which is very much a cottage industry populated by `mumtrepreneurs' or work at home mums (WAHMs) — is moving gradually into the mainstream, with some large supermarkets stocking reusable (cloth or `real') nappies and Boots, for example, producing its own brand of reusables."

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