Monday, August 13, 2007

OCA Makes Horizon Pay

"Although management at Dean Foods has always discounted the concerns of organic consumers and farmers, who built this growing and successful industry, the numbers are in and their expensive greenwashing campaign has not succeeded in cleansing their reputation in the marketplace - you can't make a silk purse out of a sow's ear -organic consumers don't think that vertically-integrated, corporate-owned industrial dairies (factory-farms), managing as many as 8000 cows, can really be "organic."

A recent graphic from the Wall Street Journal's website, indicates that sales growth of Horizon products in supermarkets was at about 10-15% last year (a little hard to read the chart-the company reported to analysts that there sales growth was in the low teens). That is in stark contrast to the second-largest player in the organic market, Organic Valley, that saw dairy sales grow by 37%. We fact-checked this against a major regional West Coast organic milk bottler and their sales grew by 35% last year."


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