Will Consumers Pick Organic or Local?

"When it comes to their grocery dollars, consumers are torn between buying local and buying organic food. In a recent study by Mambo Sprouts Mambo Track tm research services, 36.1% of natural product consumers said they would choose local produce over organic items, while another 33.3% indicated the opposite. The remaining respondents said they were unsure which to choose.

Overall, consumers reported a preference for food that was both local and organic. Respondent comments reflected three distinct motivators for purchasing locally grown food: 1) better for the environment and sustainability due to reduced environmental impact of transporting food, 2) a belief that much local produce is fresher and healthier – even if not certified organic, and 3) a general mistrust or confusion regarding organic food labeling."

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