Japanese Organic Market Beginning to Take Off

"Consumer demand for organic food is growing dramatically in Japan and other parts of Asia, according to the Soil Association's recently released global Organic Market Report 2007.

"The Japanese organic market is a very exciting one for the future because shoppers are increasingly wanting high quality, natural foods in keeping with the traditionally healthy diet in Japan," said Helen Browning, Soil Association food and farming director.

While research shows global sales of organic food and drink increased by £2.6 billion (about $5.2 billion) to £19.3 billion in 2006, Japan has previously lagged behind in the buying stakes due to delays in organic regulations."

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