Monday, September 10, 2007

Kashi Wants You to Snack Better

"Kashi Company, the premier natural food company, plans to help rid the world of a million bad snacks1 with a national Kashi Snack Drive. As part of the drive, Kashi will give away snacks in four U.S. cities – San Diego, Chicago, Boston and New York City from Sept. 16-30 – and encourage people to trade in what they consider questionable snacks for more nutritious Kashi® ones made with all natural ingredients such as whole grains, nuts and fruit.

People will be invited to sample tasty nutritious snacks including Kashi® TLC™ granola bars, crackers and cookies at a Kashi Snack Drive booth manned by Kashi employees. Those who can’t attend one of the four snack drives can log on to www.kashi.com to join the fun and receive a free Kashi® snack. The free online sample is valid now until the end of September or while supplies last."


Read the article

Kashi is still missing the point though. Sure, their products are natural, but does that even matter if they aren't organic? Natural with pesticides? Who needs that!?