Kroger Begins Marketing for Organic Line

"THE KROGER CO., ONE OF the nation's largest retail grocery chains, is wasting no time in launching marketing for its new organic foods line, announced in August.

The latest 19-page Kroger "mymagazine" currently being sent to Kroger Plus loyalty card members is dedicated to organics.

Kroger spokesperson Meghan Glynn confirms the mailer was sent out to coincide with and promote the expanded line of store-brand Private Selection Organics. She would not reveal how many consumers received the magazines or how they were selected. "We don't release specifics regarding marketing efforts," she said. "I can tell you there are other advertising initiatives around this on regional levels."

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