Organic Shoppers Looking for More Than Just Food

"Seeing rows of organic fruits and veggies at the local supermarket is nothing new. And amid growing concerns of food contamination, don't expect it to slow down: Supermarkets, from Publix to Wal-Mart, have been rapidly expanding stores' square footage devoted to organic produce and meats.

But the organic craze is giving way to even more organic products - and none of them are edible. The proliferation of products is making at least one analyst ask if there's a limit to the demand for organics."

Read the article