Publix Jumps on the Organic Wagon

"When shoppers visit the new Publix GreenWise Market in Palm Beach Gardens they'll be able to buy their organic fruits and vegetables, made-to-order lobster ravioli and Tide laundry detergent. Plus, they'll find 50-year-old olive oil and wines priced at $250 a bottle.

The prototype store, which will open to the public on Thursday, is in many ways a conglomeration of an organic grocer, gourmet specialty market, restaurant and traditional supermarket all rolled into one."

Read the article