"German malting company Wayermann is posed to tap the trend towards organic colourings by introducing an organic version of its Sinamar natural liquid malt colour.
The Bamberg-based company is mainly involved in making 80 varieties of malt and eight varieties of liquid malt extract (including some organics). Until now, it has offered only one all-natural liquid malt colour, for use in beer, baked goods, tea, soft drinks, spirits and pharmaceutical goods.
The introduction of a new, organic version of colour is an indication that even small-scale players in the food ingredients market are seeing potential in an area that is attracting considerable consumer interest."
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