Wegmans Organic

"Danny Wegman, chief executive officer of Wegmans Food Markets Inc., sends his buyers around the world in search of products to sell in his upscale grocery chain. To Thailand for shrimp. To France and Italy for cheeses. To South America for winter fruit.

But this summer, he and his wife, Stency, are supplying Wegmans' Canandaigua store with fresh, organically cultivated produce that is grown less than 10 miles away, near the couple's Canandaigua Lake home.

The Wegmans Organic Research Farm, which sits on nearly 50 bucolic acres owned by the family along West Lake Road in Canandaigua, is in its first year of production. The farm's mission, according to Wegman, is to provide locally grown fruits, vegetables and honey to nearby Wegmans stores and, eventually, to serve as an educational model for local growers, employees and consumers who want to learn about organic food production."

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