"As shoppers become more selective in making healthy choices at the supermarket, many shoppers are opting for organic grocery products. In the past, organic shoppers had to make a special trip to buy organic foods, as they were only available at specialty natural and health food markets. Today, almost every type of grocery store and supermarket has a selection of organic foods as shopper demand for organic food increases.
To stay competitive, traditional supermarkets have increased their selection of natural and organic foods. This makes sense, since most shoppers buy some organic items but also need traditional grocery staples. Being able to buy everything they need at one store is a convenience every shopper appreciates."
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