"Not sure what the US Department of Agriculture's (USDA) organic seal really means, an increasing number of consumers are choosing locally grown food instead.
A recent survey by Mambo Sprouts Marketing, which gathered comments from 850 buyers of organic/natural products, indicated confusion and mistrust of the USDA label, along with a perception that its organic standards are declining.
Just under 50% of those polled believed the USDA seal promised 100% organic contents. Around 25% believed the seal indicates at least 95% organic; 16 % interpreted the label to mean more than 70% organic, and 12% felt it indicated "some organic."
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